10 ways to woo the media & get covered
DESCRIPTION
Watch & listen in as JM Henderson, Forbes Journalist & Founder of Secret Agent Research & Anastasia Valentine, Founder of Sandbox & Sandbox PR share the top 10 Ways to WOO the Media & Get Covered. Listen in right through to the Q&A for some great strategies for press releases, pitches, headlines that hook and MORE! If you need help with your PR Strategy or PR Representation visit us at www.sandbox-pr.com and be SEEN, be HEARD and be READ. Listen in to the audio version on demand - No sign ins no signups http://www.sandboxpm.com/pr-and-publicity/10waystowoothemedia/TRANSCRIPT
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10 WAYS TO WOO THE MEDIA
& GET COVERED!
ALSO KNOWN AS
“HOW TO GET POSITIVE PUBLICITY
WITHOUT PISSING OFF THE PRESS”
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WHO ARE WE?
• JM Henderson
• Founder, Secret Agent Research
• Journalist, Forbes
• Media Expert, Millennial Culture
• @GenerationMeh
• Anastasia Valentine
• Founder & Chief Strategist, Sandbox PR
• Radio Host “Smart, Sassy & All Biz”
• Soci@l Biz Maven
• @AVV
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WHAT JOURNALISTS WANT
• Controversy
• Timeliness
• Novelty
• Pathos/Human Interest
• Information
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1. DO YOUR HOMEWORK
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2. KNOW YOUR STORY
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3. PERSONALIZE YOUR PITCH
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4. OPT FOR (SERIAL) MONOGAMY
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5. FOLLOW THE LOGIC OF DATING
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6. DON’T WASTE YOUR TIME
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7. LEAVE NEWSJACKING TO THE PROS
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8. START AS A SOURCE
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9. HEED CROSBY, STILLS, NASH & YOUNG
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10. KEEP SWINGING
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Unlock your CITY - We’ll come to you!
Unlock your company! We’ll come to you!
Come to us! – Attend a Public Workshop!
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QUESTIONS?
Visit us:
www.secretagentresearch.com
www.sandbox-pr.com