10 ways to think online first in 2014: #distilledlive talk

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10 WAYS TO THINK ONLINE FIRST IN 2014 #distilledlive / @lamiki

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This is an adaptation of a talk I gave at a DistilledLive meetup earlier this year on why and how to think “Online First” in 2014. Focusing on what an integrated marketing campaign can do for your business, how social, community, and content development supports that, and how to optimize for whichever point in the customer lifecycle you’re focusing on this year. Full transcript here: http://lamiki.com/2014/03/10-ways-to-think-online-first-in-2014-distilledlive-talk/

TRANSCRIPT

Page 1: 10 Ways to Think Online First in 2014: #DistilledLive Talk

10 WAYS TO THINK ONLINE FIRST IN 2014

#distilledlive / @lamiki

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Hi, I’m Laura, aka @lamiki. I blog at lamiki.com.

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STORIES & SOCIAL MEDIA

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1. Create Your Brand Story

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2. Be Human

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3. Make Sure They Can Find You

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4. Chase Engagement, Not Virality

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5. Photos Speak Louder Than Words

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6. Open the Curtain

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7. Love your Customers

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8. Be Scrappy.Roll Up Your Sleeves.Get to Work.

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9. Keep Competitors in Mind, But Stop Obsessing.

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10. Do Epic Shit.

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10 Ways to Think Online First1. Create Your Brand Story2. Be Human3. Make Sure They Can Find You4. Chase Engagement, Not Virality5. Photos Speak Louder Than Words6. Open the Curtain7. Love your Customers8. Be Scrappy. Roll Up Your Sleeves. Get to Work.9. Keep Competitors in Mind, But Stop Obsessing.10.Do Epic Shit.

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<3 thank you Laura Kimball