10+ Ways To Increase Website Traffic In 2021 Pt.2

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Marketing Strategies : Influencer Marketing● Influencer marketing is very influential. It can be more

helpful for small brands or niche-specific websites. ● As they can generate organic traffic to your website through

links provided by the influencer. However, transparency is needed in this regard or it can have opposite effects.

● When you hire digital marketing services for your website they look up the influencers and research on their authenticity as that determines how people are going to perceive their words.

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Marketing Strategies : SEO● SEO or search engine optimization is not dead and it is

here to stay in 2021. It can be your most important tool for increasing your visibility on the web and therefore increasing your traffic.

● There are many SEO tools that you can use for the better visibility of your website. They can be free or paid or comes with a premium.

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Some of the SEO tools are :● Bing Webmaster Tools (Free)● Google Analytics (Free)● Google Search Console (Free)● ContentKing App (Paid)● DeepCrawl (Paid)

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Marketing Strategies : SEO● When we think about Search Engine Optimization we mostly

think about Google Chrome as it is the most used search engine.

● But Google never gives their actual algorithm on how they optimize search results. So it is guessing and analysing the game. Digital marketers try to guess the algorithm using their data analytics skills.

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Some ways you can still use SEO in 2021 are :

● Using long-tail keywords

● Adding internal links

● Sharing your content on various social media platforms.

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Marketing Strategies : Email Marketing● Oftentimes we neglect email marketing but it can be a

powerful tool for website traffic, especially from people who have already purchased products from your website.

● Creating feedback forms or giving extra coupons through personal email can create a sustainable visitor base for your website.

● Just do not bombard people with repetitive emails and spam their mail accounts.

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Marketing Strategies : Implement Microdata● Microdata is a part of technical SEO. Microdata tells the search

engine about the content of a page element. Microdata gives labels to individual content chunks so that the search engine can highlight the chunks in searches.

● Microdata makes it easier for search engines to crawl through your website which helps searchers to easily find your content, which results in more traffic and better business.

● You can ask your developer team or your digital marketers to identify these chunks of content with Schema language or you can DIY it with HTML/CSS. Study your competitor websites

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Study your competitor websites● You can see how good or bad your competitor websites are

doing with apps like BuzzSumo. These apps aggregate how well a site is doing concerning its content and shares.

● This can help you understand what topics are getting the most shares and which contents are trending on social media in your niche society. With that knowledge, you can mirror that type of content in your website to get more traffic.

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Study your competitor websites

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Spread your content on various platforms● You can post it on different media platforms to increase your

visibility. You can put your website link along with that so people can reach your website from there.

● LinkedIn● Quora● Reddit● Twitter● Pinterest

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Advertising :● Now, this one is kind of obvious but it is also really important

for more traffic. Identify your specific goals and find out paid channels that can provide you with similar results.

● Some ways you can advertise your website or products are through:

● Paid search● Social media advertising● Display advertising

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