10 WAYS TOIMPRESS

YOURMARKETING

MANAGER ANDGET PROMOTED

OMFG

THE COMPANY ISSTUCK

IN TIRED OLDPROCESSES

YOUR MARKETING BOSS IS UNDER PRESSURE TO

GROW TRAFFIC ANDLEADS

BOSS HAS TOOMUCH TO DO ANDNO RESOURCES

NOBODY EXPECTS YOU CAN HELP

MOON

THIS IS HOWYOU MAKE THINGS

HAPPEN WITHZERO BUDGET

BOSS HAS TOCREATE CONTENTAND NEEDS A WELLDESIGNED POSTER,WHITE PAPER ANDINFOGRAPHIC IN 1

WEEK.

NO DESIGN SKILLS IN-HOUSE SO...

YOU GET ONCANVA.COM, PASTETEXT AND DROP

IMAGES INTO THEIRTHEIR AMAZINGTEMPLATES TOMAKE ALL 3 IN 2

DAYS.

BOSS IS STARING ATYOU IN DISBELIEF

COMPANY IS GOINGTO MISS SALES

TARGETS AND BOSSNEEDS 20 EMAILADDRESSES OFTARGET CEO'S TOPASS TO SALES.

THEIR EMAILADDRESSES ARENOT LISTED

ANYWHERE SO...

YOU JUMP ON ANYMAILFINDER.COMTO AUTOMATICALLYFIND THEIR EMAILS

AND PASTE THEM INTOA FILE FOR YOUR

BOSS IN 10 MINUTES

BOSS PRAISES YOURGENIUS

BOSS WANTS TOSPEND HOURSCOPYING ANDPASTING USEFULDATA FROM ACOMPETITOR

WEBSITE TO EXCEL

YOU KNOW BETTERSO...

YOU OPENUP IMPORT.IO ANDSET IT TO CAPTUREALL THE DATA FROMTHE PAGE DIRECTLY

TO A CSV FILE

BOSS IS STARTING TOSHOW SWAGGER INSENIOR MEETINGS.

BOSS WANTS TOINCREASE TRAFFICBY CREATING YETMORE CONTENT

YOU STOP THE BOSSAND...

YOU EDIT ANDUPGRADE OLD

SUCCESSFUL CONTENTAND REDISTRIBUTETHEM ON SLIDESHAREDRIVING A SUDDENBOOST IN TRAFFIC

BOSS HAS LEARNEDSOMETHING NEWFROM YOU.

BOSS HAS BEEN TOLDTO FIND INNOVATIVEWAYS FOR THEPRODUCT TO GET

SEEN. NO-ONE HAS ACLUE.

YOU'VE SEEN ONERECENTLY...

YOU SIGN UP ON STARTAFIRE TO ADD YOUR COMPANIESLINK ON EXISTING

VIRALCONTENT TO SHARE ACROSS THE WEB.

BOSS WANTS TO BUYYOU A DRINK

BOSS IS TOLD TOCREATE A VIDEOEXPLAINING THE PRODUCT AND HASNO CLUE WHERE TO

START AND ISWORRIED ABOUT

COST.

EXPLAINER VIDEOS?PFFT...

YOU GET ONPOWTOON, CHOOSEYOUR TEMPLATE,CHARACTERS ANDDROP IN SOME

SCREENSHOTS OF THEPRODUCT TO CREATE

AN AWESOMEEXPLANATION WITHPERFECTLY TIMED

EFFECTS.

BOSS IS GOING TOMARRY YOU OFF TOONE OF THEIR KIDS

DEPARTMENT IS INTROUBLE FOR NOTSTORING CUSTOMERDATA CORRECTLY AND

BOSS NEEDS ASOLUTION.

LUCKY YOU SIGNED UPTO THAT WEEKLYSUGGESTIONS LIST...

YOU GETON HUBSPOT ANDSIGN UP FOR THEIRFREE CRM WITHUNLIMITED USERSAND DATA. PEOPLECAN'T BELIEVE IT'S

FREE. YOU IMPORT ALLDATA TO IT AND ITSORTS, REFINES AND

IMPROVES IT

NOBODY CAN BELIEVE IT'S FREE.

CEO ASKS WHY 'OURCOMPETITORS HAVEMORE TRAFFIC AND

WHAT WE'RE GOING TODO ABOUT IT'. BOSSHAS A BRAIN FREEZE.

NO PROBLEM BOSS...

YOU ENTERCOMPETITORS DOMAININTO MOZ OPEN SITEEXPLORER TO FIND

THEIR BACK LINKS ANDREQUEST THOSE SITESTO ADD YOU AS ANALTERNATIVE.

TARGETED TRAFFICROCKETS.

CEO GIVES BOSS ABIGGER BUDGET.

INDUSTRY SAYS'INFLUENCERS ARE THEFUTURE'. BOSS IS TOLDTO GET IN TOUCH WITHINFLUENCERS. IT'STAKING HOURS TOIDENTIFY 10 OF THEMAND GET THEIRCONTACT DETAILS

YOU GOT THIS...

WITH YOUR NEWBUDGET YOU USE

MOZ FOLLOWERWONK TO DOWNLOAD A LISTOF KEY INFLUENCERS.YOU UPLOAD THAT LISTTO ANYMAILFINDER TO

GET THEIREMAILS. YOU HAVE ALIST OF 1,000 IN 1

HOUR.

BOSS SAID THEY LOVEYOU. AWKWARD.

BOSS IS HAVING FUNNOW AND SETS UP ACOMPETITION TO COMEUP WITH THE BEST

ARTICLE HEADLINE TOGET TRAFFIC.

YOU GO TO STARBUCKS,YOU'RE THATCONFIDENT...

WHILE DRINKING YOURFRAPPUCCINO YOU

CHECK BUZZSUMO.COM,MEDIUM.COM ANDQUORA FOR RELATED

ARTICLES ANDCUSTOMISE THE MOSTPOPULAR HEADLINE.

YOUR TITLED ARTICLETRENDS AND CAUSES AMASSIVE RUSH TO YOURSITE. BOSS HUGS YOU.

WEIRD.

BOSS LOVES THETRAFFIC RUSH AND

WANTS TO FOLLOW UPWITH A GREAT PR PIECE.CEO THINKS BOSS ISGETTING OVERCONFIDENT

ATTITUDE ISEVERYTHING. GIVE IT AGO AND APOLOGISE

AFTER...

YOU FINDJOURNALISTS WHOWROTE ABOUT

COMPETITORS THATFAILED AND YOU GETTHEM TO WRITEABOUT YOUR

SUCCESS. BOOM,JOURNALIST BITESAND ARTICLE GOES

OUT.

BOSS GOES WILD ATA CELEBRATION PARTY

AND CAUSESMAYHEM.

AFTERAPOLOGISING TOYOU ABOUT THE

PARTY BOSSWANTS TO SAY

SOMETHINGMORE...

"YOU ARE PROOFTHAT IN THIS

ENVIRONMENT,INDIVIDUALS CAN

CHANGE THEFORTUNES OF A

COMPANY"

"NOW GO GETYOURSELFANOTHER

FRAPPUCCINO

AND TAKE A 3HOUR LUNCH!"