10 ways to build a powerful healthcare brand

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CAROLYN CHAMBERLAIN MILLWARD BROWN HEALTHCARE QUALITATIVE EPHMRA CONFERENCE 2015 10 WAYS TO BUILD A POWERFUL HEALTHCARE BRAND

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Page 1: 10 Ways to Build a Powerful Healthcare Brand

CAROLYN CHAMBERLAIN

MILLWARD BROWN

HEALTHCARE QUALITATIVE

EPHMRA CONFERENCE 2015

10 WAYS TO BUILD A

POWERFUL

HEALTHCARE BRAND

Page 2: 10 Ways to Build a Powerful Healthcare Brand

Meaningfully different innovation

BE MEANINGFULLY

different

INNOVATE and DELIGHT

1

2

Page 3: 10 Ways to Build a Powerful Healthcare Brand

Believe your own

positioning and reinforce it

STAND FORA PURPOSE

3

BUILD & MAINTAIN

TRUST

5

WALK THE TALK4

Page 4: 10 Ways to Build a Powerful Healthcare Brand

Focus on the brand experience what are your consumers

thinking, feeling, doing?

6

RENEW and

IMPROVE

the BRAND EXPERIENCE

RELYCUSTOMER INSIGHTS

7

ON

Page 5: 10 Ways to Build a Powerful Healthcare Brand

Think holistically to get noticed

9

GET NOTICED

THINK HOLISTICALLY

8

Page 6: 10 Ways to Build a Powerful Healthcare Brand

KEEPCHANGING

10

Page 7: 10 Ways to Build a Powerful Healthcare Brand

THANK [email protected]

PICK UP A COMPLIMENTARY REPORT FROM STAND 23