Car industry ♥ Social Media

Facebook.com/BMWBelux

10 social media trends1. Consumer power2. Social graph3. Virtual = real = virtual4. Brand butlers 5. BFF brands6. Luxury lust7. Minimalism8. Life hacks9. Eco10.Self Tracking

Consumer power

Consumer power

Consumer power

Social graph

Social graph

Social graph

Social graph

     Advertising Week 2009

Race around the (Google) Earth with old school computer game controls < > ^ v

Virtual = real = virtual

Launch: Nov '08

Uses: Maps API(just a game)

url: realworldracer

Virtual = real = virtual

Virtual = real = virtual

Virtual = real = virtual

Brand butlers

Brand butlers

Brand butlers

BFF brands

Luxury lust

Luxury lust

Minimalism

Minimalism

Life hacks

Life hacks

Life hacks

Eco

Eco

Eco

Eco

Eco

Self tracking

Self tracking

Self tracking

Self tracking

Self tracking

Self tracking + eco

Thank you

c.willaerts@sanoma-magazines.behttp://www.conversity.be