10 tips to turn your non profit into a brand
TRANSCRIPT
10 Tips to turn your NON PROFIT into a
BRAND
www.iimpactindia.com
Thinking Why ?
100 Million Non profits
means 1 Non Profit for
for every 60 people on the planet.
This is why you need IMPACT BRANDING ?
1
Impact Tip : Unique + Urgent
2. Whats your Name ?
Impact Tip : Avoid Depression
Make it Fun
Fuck Cancer : Global Non profit fighting
cancer
3) Symbolic Logo
Broom /Jhaadu which stands to clean up dirty
politics.
4) Cool Tagline
states What you Do ?
5) Forget vision & mission
Impact Tip : Try Motto
6) Design Pattern
Specific Cause Colours
Specific Fonts
7) Have a Face
7) Avoid Mascots/Cartoons
Impact Tip : Be Real
8) Tribe Name
Normal Volunteers are no more
9) Have an Origin story
Stories become viral
10 ) Impact Factor
Impact factor = What is different about YOU ?
Want to make your IMPACT
