10 tips to crowdfund in belgium
TRANSCRIPT
Geert Stox
Idea 2 crowd11+1 tips to crowdfund in Belgium
38.9%
61.1%
Successfully Funded Projects
19.6%
63.4%
10.7%4.1%
1.4%
0.7%
0% Funded 1-20% Funded21-40% Funded 41-60% Funded61-80% Funded 81-99% Funded
March 2015
zoomwalls.com
Brian Matthew
galleryhip.com
Kickstarter is about creative projects and art, not investing or shopping.
Perry ChenCEO Kickstarter
“
Belgians suck?
fashions-cloud.com
wallpaperstock.net
It’s all about
persuasion
graphicdefiner.wordpress.com
Persuasion?How do we do that, captain?
1Your launch is the climax,not the start
DISRUPT
hdlost.com
• Your need pre-sales to kick-off with a climax.
• Don’t wait for the campaign to contact press.
• Inform your contacts from the start so they know your campaign is coming – think social media.
• Start collecting new contacts and engage with them – journalists, blogger, local media…
• Consider letting them participate in your process – they are a wonderful source for improvement!
2PLANNING& timing
Communication planCampaign planFinancial planProduction planFulfillment plan
• Count 3 to 6 months preparation before the campaign.
• Consider it not as a hobby or a thing on the side: you’ll need resources and time to get the quality.
• 3/4 of successful project creators quit their job to put together the campaign page on a full-time basis
– source: Shopify interviews
• Don’t only prepare the campaign, also plan • financial plan• production time• distribution time
3create aBRAINSPOT
• What do you want to do/create/produce?• Find the right words to easily describe it
and give it meaning.
4createYOURSTORY
• Start with WHY…
• Find the win – win – win
• Make it simple – elevator/bar pitch
backeruser
you
5Think BACKERS
Gil Penchina
• You’re making a story to persuade backers, so tell the story for them.
• Make it logic, clear and simple.
• If you can’t make it simple, explain it to your half-deaf grandmother; it forces you to make it simple and comprehensible.
• Be yourself though, people are backing in confidence and faith – remember emotion.
• Never try to convince everybody!
6make itVISUAL
• 90% of information transmitted to the brain is visual.
• Visuals are processed 60,000x faster in the brain than text.
• The average crowdfunding page has 3500 words of text and 20 high-quality visuals.
7make a
‘PROFESSIONAL’VIDEO
nucleohalo.com
• : 50% of projects with videos succeed versus 30% of projects without videos.
• : Projects with pitch video raise 115% more than campaigns without.
• Try to keep your video under 3 minutes. (although some exceptions prove that rule to be wrong).
• It all starts with a good scenario – start with watching successful project idea videos for at least 2 hours.
8Tell about
YOURSELF
• Don’t be a stranger!
• Who you are, who is on the team.
• How did you come to the idea?
• Why do you want to do it?
• What’s in for you?
• What kind of person are you? – Show it through tone and style.
9and share your
PASSION
pinstake.com
10make a
COMPELLINGSITE
• Not considered as a must, but hey, if you want to convince backers, think like backers…
• If they don’t know you, they check you on the web.
• You cannot afford not to communicate.
• Remember you never get a second chance (neither to make a first impression).
• Don’t forget, trust and confidence are also emotions .
go SOCIAL (oh, no,
you already are)
22% of the crowdfunds come from people clicking on social media posts - Shopify
japantimes.co.uk
11go for OPEN
COMMUNICATION
cuwest.com
• Be true
• Be honest
• Be yourself
• Be transparant
• Even when things go bad (s*** happens).
• You won’t be the first that gets backers on his porch!
neverstop
communicating
• “Raising money is the easy part.”
• Plan 3 updates per fortnight or one every 5 days.
• Keep your backers updated on the progress.
• Manage the development/reward/shipping expectations – when will it come?
• Update on changes, additions and future projects.
• Prepare your future: maybe you’ll be back for another crowdfunded project!
