10 tips in 10 minutes - civic movements

10 Tips in 10 Minutes

Civic Movements

Brittney Dudar & Lindsay [email protected]@guelphgives

December 1st, 2015

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10 Tips in 10 Minutes Brittney Dudar & Lindsay Sytsma | GuelphGives | [[email protected] | www.guelphgives.ca

Agenda

December 1st, 2015

1. Don’t Go it Alone- Get a Team Together! 2. Get Some Early Adopters 3. Learn from Others4. Have a Catch Phrase 5. Always Ask6. Have a Backup Plan 7. Spread the Word8. Set Goals9. Evaluate 10. Have Fun!

10 Tips in 10 Minutes10 Tips in 10 Minutes Brittney Dudar & Lindsay Sytsma | GuelphGives | [[email protected] | www.guelphgives.ca

Don’t Go it Alone—Get a Team Together


December 1st, 2015

• Local Politicians• Business Leaders• Executive Staff at Local

Organizations• Networkers• Community Do-Gooders

Make sure it is a mixed bag of people!


Get Some Early Adopters


December 1st, 2015

• For a tipping point to occur, a group of early adopters must be your first audience

• Network with your team to see who you can bring on early as a supporter and advocate• Local Businesses who have great brand recognition• People who are known to be both innovative and successful• City Officials or Official City Supporters

• Gives these adopters resources to share your message• Utilize them to create a wider audience base for your message

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”


Learn from Others


December 1st, 2015

• GuelphGives 2014 was modeled after B’More Gives More 2013 + Learnings from GivingTuesday 2013

• Ask people who have been part of civic movements for their advice—learn from their experience

• Find information and resources that support your idea—there are a ton online!


Have a Catch-Phrase……


December 1st, 2015

…..or at least a common message!

• Remember: For many this movement is new—they need something to remember you by

• Shows a common purpose or goal—rallies people around that• It becomes the centre of your branding and part of your brand awareness

GuelphGives 2015: Inspiring Giving

“Showcase the power of generosity”


Always Ask


December 1st, 2015

• Starting a Civic Movement can be daunting—but don’t be afraid to ask for support from the community• Financial—through sponsorship• Goods and services—through gift in kind• Social Media Ambassadors—spread the message• Advertising Space


Have a Backup Plan


December 1st, 2015

For whatever you plan, be ready for it to not go according to plan!

• If you are having a Giving Fair, do you have a back-up location• If you are planning a text to give campaign, do you have a back up in case that

doesn’t work out• If you website crashes, do you have another way to get information out• How do you get in contact with the charities in your city? What if that list isn’t

available?

Make sure you are asking your team the right questions to ensure that you always have a fall-back!


Spread the Word


December 1st, 2015

• Get in front of as many audiences as you can• Rotary Clubs and Service Organizations• City Council Public Meetings• Organizations AGM’s (if they have guest speakers)• Local networking group

• Take a multi-channeled approach—Social Media, Website, Paper Communications, Posters, Flyers etc.

• Make it easy for people to help you spread the message: Tweet sheets, elevator speeches, communication pieces, sponsorship packages etc.

Get ready Guelph! On Dec. 2nd be part of @GuelphGives and make Guelph Canada’s most generous city. #GivingTuesdayCA

I’m donating to my fav non-profit on Dec. 2. What are you doing? #GuelphGives


Set Goals


December 1st, 2015

• Have a benchmark of what you want the day to look like• “What would a successful campaign look like?”

• Dollars Raised?• Donors participating?• Good collected?• Retweets and Site Visits?• Charity Participation?

• Make sure these goals are clear and are communicated! (Can be a combination of tangible and intangible items)


Evaluate


December 1st, 2015

• How will you measure success?• How will people report into you what happened

on the day of?• Will you have a hard copy or online form?• What information needs to be reported in or

collected?• How will you communicate your giving day to

your committee? Charity partners? The public?• Evaluation is key to kicking off your next year

campaign!


Have Fun!


December 1st, 2015


December 1st, 2015

www.givingtuesday.cafacebook.com/givingtuesdaycanada

twitter.com/GivingTuesdayCaplus.google.com/+GivingtuesdayCa

10 tips in 10 minutes - civic movements

Government & Nonprofit