10 tips for turning national stories into great local ones
DESCRIPTION
Melissa Preddy presents, "10 Tips for Turning National Stories into Great Local Ones," a Webinar for business journalists hosted by the Donald W. Reynolds National Center for Business Journalism.For more information about free training for business journalists, please visit businessjournalism.org.TRANSCRIPT
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10 Tips for
Turning National Storiesinto
Great Local Ones
June 21, 2011
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Welcome!
• So glad you could make it !
• Please use the chat room to join the brainstorming – your questions, suggestions and comments will be valuable to the entire group.
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Poll #1
Do you typically find yourself localizing national stories…
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Brainstorming
• Two parts:– What local angle will
resonate with your readers?
– What’s the best way to tell it? See the handout.
• Mix & match from
this checklist
Write-through wire
feature MAp
Inverted
pyramid
multi-media Trends
traditional
profile Q&A
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Finding fresh angles
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Brainstorming: What’s your angle?
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TIP #1: Tap into trade groups
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TIP #2: Source the suppliers
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TIP #2: Source the suppliers
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Brainstorming: What’s your angle?
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TIP #3: Silver linings / Who benefits?
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TIP #3: Silver lining / Who benefits?
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TIP #4: Engage local expertise
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Brainstorming: What’s your angle?
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TIP #5: Go beyond the biz wire
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TIP #5: Go beyond the biz wire
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TIP #6: Find the fun
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Poll #2
Who typically determines the storytelling format?
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Any questions? Comments?
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Thanks for attending!
• Please feel free to send questions, comments and suggestions for blog-post topics.
• I’d love to highlight your work on BusinessJournalism.org.
• Melissa Preddy• [email protected]