10 things you need to know about facebook marketing in 2014

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things you need to know about Facebook marketing in 2014. #FANBOOSTER

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A presentation I did at the Webforum conference in Oslo, March 2014. Book me here: http://thomasmoen.com/foredrag

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things you need to know about Facebook marketing in 2014.

#FANBOOSTER

Follow me on twitter, add me on LinkedIn and G+

@thomasmoen

#FANBOOSTER

‘fanbuːstə/Fanbooster is a digital marketing platform, focusing on Facebook.

#FANBOOSTER

#1: Facebook is not going anywhere

#FANBOOSTER

#FANBOOSTER

0

20

40

60

80

Facebook LinkedIn Pinterest Twitter Instagram

17182122

71

131615

20

67

2012 2013

Kilde: PEW Research Center

Hvor mange prosent av online befolkningen?

#FANBOOSTER

0

17,5

35

52,5

70

Facebook Instagram Twitter Pinterest LinkedIn

52

45

32

22

14

3430

212022

13

23

46

57

63

Daglig Ukentlig Sjeldent

Frekvens bruk av sosiale medier

#FANBOOSTERKilde: PEW Research Center

2.8M aktive brukere

70% av alle med nett i Norge

1.7M daglig via mobil

51% av alle med mobil i Norge

#FANBOOSTER

Facebook i Norge akkurat nå

#FANBOOSTER

Timer brukt på media via mobil i måned

Source: Calculated based on April 2013 comScore data

13:03

6:265:58

2:303:33

Yahoo! Microsoft Twitter Instagram Google Facebook

1:36

#FANBOOSTER

19. februar 2014

Facebook kjøper What’sApp 16B$

9. april 2013

Facebook kjøper Instagram 1B$

Facebook kjøper innovasjon

#1: Facebook is not going anywhere

#FANBOOSTER

#2: But it’s no longer free (if it ever was)

#FANBOOSTER

#FANBOOSTER

Første skudd var gratis.

#FANBOOSTER

Show me the money!

#FANBOOSTER

Reklame har alltid kostet penger.

#FANBOOSTER

#FANBOOSTER

#FANBOOSTERKilde: Mediebyråforeningen

-15

-7,5

0

7,5

15

22,5

30InternettDirektereklameAndre medierTVUtendørs/plakatKinoRadioUkepresse/magasinerDagspresseFagpresse

Internett: 27.8% økning!

Reklame investeringer

#FANBOOSTER

«Vi tror Facebook runder én milliard kroner i

annonseomsetning i Norge i år, og at majoriteten

kommer fra mobil.»

Espen Grimmert, iProspect

#FANBOOSTER

Målrettet og kostnadseffektivt.

#FANBOOSTER

Men det invisteres ikke bare i «spending» men mennesker også

Investeres ikke bare i reklame, men i arbeidskraft.

#FANBOOSTER

Men det invisteres ikke bare i «spending» men mennesker også

Det har tatt tid for de store å snu seg, men nå er mange endelig på plass.

#2: But it’s no longer free (if it ever was)

#FANBOOSTER

#3: It’s about going all in

#FANBOOSTER

Mye tid og penger kastes bort pga gamle tankesett og halve løsninger.

#FANBOOSTER

#FANBOOSTER

Sett av tid, mennesker og penger. Ta dette på alvor, kun da det

skaper resultater.

#FANBOOSTER

#3: It’s about going all in

#FANBOOSTER

#4: It’s about content and community

#FANBOOSTER

#FANBOOSTER

#FANBOOSTER

En presentasjon fra DIST laget av Thomas Moenhttp://tcmn.blogg.no#FANBOOSTER

CONTENT MARKETINGAdvertising that doesn't feel like advertising.

#FANBOOSTER

CONTENT MARKETINGContent from a brand that gives value without interrupting or asking for something in return.

#FANBOOSTER

CONTENT MARKETINGBut it should also create some kind of value for you as a brand.

#FANBOOSTER

http://www.flickr.com/photos/xkristinax/7774650990/#FANBOOSTER

#FANBOOSTER

http://www.flickr.com/photos/xkristinax/7774650990/#FANBOOSTER #FANBOOSTER

#FANBOOSTER

#FANBOOSTER

#FANBOOSTER

#FANBOOSTER

#FANBOOSTER

#FANBOOSTER

#4: It’s about content and community

#5: It’s about targeting your audience

#FANBOOSTER

#FANBOOSTER

På Facebook er det lett å være målrettet!

#FANBOOSTER

Bygg dine custom audience

#FANBOOSTER

Lookalikes

#FANBOOSTER

Betaler kun når de du vil ser det.

#FANBOOSTER

#6: It’s about testing and listening

#FANBOOSTER

#FANBOOSTER

Test alt som kan testes

#FANBOOSTER

Data forteller sannheten, ikke din synsing.

#FANBOOSTER

#FANBOOSTER

#FANBOOSTER

50% klikk40% klikk

#FANBOOSTER

#6: It’s about testing and listening

#FANBOOSTER

#7: It’s about measuring

#FANBOOSTER

#8: It’s about planning ahead

#FANBOOSTER

When should we post?

06:30 08:00 09:30 11:00 12:30 14:00 15:30 17:00 18:30 20:00 21:30 23:00

Green: engagement Blue: brand posts

When brands post When they should post

6 am 5 pm 11 pm

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

What days are brands posting?

Monday Tuesday Wednesday Thursdag Friday Saturday Sunday

What days get the most response?

When brands post When they should post

Monday - Friday Weekend

weekends

17 pm and 11 pm

We post when we are at the office, and that’s when you get

the least response.Ever heard about scheduling Facebook posts?

#FANBOOSTER

#8: It’s about planning ahead

#FANBOOSTER

#9: It’s about (simplifying) your data

#FANBOOSTER

#1: Facebook is not going anywhere

#2: But it’s no longer free (if it ever was)

#3: It’s about going all in

#4: It’s about content and community

#5: It’s about targeting your audience

#6: It’s about testing and listening

#7: It’s about measuring

#8: It’s about thinking ahead

#9: It’s about (gathering) data#FANBOOSTER

#10: Be a priest, not a salesman

#FANBOOSTER

#FANBOOSTER

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EI CCC CCC 7#FANBOOSTER

. #FANBOOSTER

If you don’t have anything to say, shut up - and create something

worth talking about! !

- Petter Gulli, DDB

#FANBOOSTER

blog.fanbooster.com

#FANBOOSTER