10 things you must do online and the 10 things you can do for free
DESCRIPTION
Recording: http://www.youtube.com/watch?v=8RpoYqkqCUA An organization’s presence online is more than just having a website or a Facebook page. This webinar will cover some best practices on how organizations can use the web for effective communication and community engagement. Techsoup Canada will also provide some useful free tools to help you get on your way. Participants Will Walk Away With: • A list of useful tools for establishing an online presence • Best practices on effective online communication • How to web-think Jane Zhang – Program Director, TechSoup Canada Jane has extensive experience the IT field as well as in the non-profit sector. In her current role at TechSoup Canada, Jane is helping to build relationships between the voluntary, public, and private sectors to make technology more accessible for charity and nonprofits. Jane is also the Director of CSR at the ITAC, where she is working to promote the integration of Corporate Social Responsibility into core business practices for the ICT sector in Canada.TRANSCRIPT
Sept 15, 2010
The 10 Things You Must Do Online And The 10 Things You Can Do For Free
Presented by Techsoup Canada
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CanadaHelps.org What is CanadaHelps?
A public charitable foundation that provides accessible and affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
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Today’s Guest Presenter
Jane Zhang
• Program Director
• TechSoup Canada For audio, turn on your speakers, or
Call 1-416-900-1162, code 589-383-948
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• TechSoup Canada is a collaborative effort by:
– TechSoup Global,
– the Centre for Social Innovation,
– the Information Technology Association of Canada,
– made possible by a grant from the Ontario Trillium Foundation.
• 25 donor partners, over 300 donated technology products
• Admin fees displayed in Canadian dollars (pay in Canadian)
• Canadian learning content and regional tech events
About TechSoup Canada
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10 things you should be doing online
Flickr:
Ky Olsen
1
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How to listen
• Benefit:
o Find out what people are saying about you
o Alignment of external/organizational perceptions on mission and goals
• Best Practices:
o Make a list of similar organizations, research into what they are doing right
o Consult your community members and stakeholders to see what interests them
o Keep record of trending topics and discussions
• Webinar:
o Social Media Listening Dashboard (TechSoup Talk Series)
o https://cc.readytalk.com/cc/schedule/display.do?udc=l46tbr60g4s4
• Article:
o Beth Kanter: Actionable Listening: learning from other nonprofits
• http://www.bethkanter.org/action-listening/
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Beth Kanter’s blog: Actionable Listening
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Tools for Listening
• Google Alerts
• igoogle
• RSS
• Netvibes
• Analytics
• Google blog search
• Social Mention (http://www.socialmention.com)
• Trackur (http://www.trackur.com)
• Tweetdeck
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2
Setting a Goal
10 things you should be doing online
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Goal Setting Resources
• Integrated Content Strategy (Beth Kanter)
http://spreadsheets.google.com/pub?key=0AtsV5h84LWk0dDBaRWtOZFpna21yMnB3MzdKOU9aQ1E&gid=0
• Altimeter Report: Social Marketing Analytics
http://www.slideshare.net/jeremiah_owyang/altimeter-report-social-marketing-analytics
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3
Share Your Story
10 things you should be doing online
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Share Your Story
• With 160,000 nonprofits in Canada, what makes your organization unique or different?
• The stories illustrate the impact of our work, it comes from the heart and shows the “essence” of your organization.
• Volunteers and potential donors have limited time and resources, stories touch people and build relationships
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Tools for Sharing Your Story
• Facebook Fan page
• YouTube
• Vimeo
• Wordpress
• Blogger
• Flickr
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4
Experiment
10 things you should be doing online
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Experiment
Organizational Goal
CRM Blogs
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Best Practices for Experimentation
• Be consistent about your goal, innovative with your tactics
• Buy-in and participation from staff and volunteers
• Listen with your ears, speak from the heart
• Establish clear guidelines for social media, but do not suffocate your personalities
• HAVE FUN!
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10 things you should be doing online
Risk Management
5
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Risk Management
• The cost of Free o The story of Ning
• Privacy o Facebook Privacy Issues
• Data Portability o Do you own your data, community?
o Proprietary vs. Open Source
o Commercial vs. In-house
• Knowledge Retention o Dedicated Staff vs. volunteer participation
• Social Media Policies o http://socialmedia.policytool.net
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6
Engaging With Your
Community
10 things you should be doing online
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Engaging with Your community • Relationship Development (Social CRM)
• Be part of the conversation, let go of control
• Respond quickly to your community
• Conversation Tone
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7
Collaborate
10 things you should be doing online
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10 things you should be doing online
• Crowd source content (did we mention let go of Control?)
• Develop relationship with bloggers
• Be open, encourage sharing of your articles, content
• Become the host or facilitator of discussion, remix community content with branded content for a more social online presence
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8
Measuring Your Success
10 things you should be doing online
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• 2010 Nonprofit Social Network Benchmark Report
http://www.nten.org/blog/2010/04/20/2010-nonprofit-social-network-benchmark-report
• Altimeter Report: Social Marketing Analytics
http://www.slideshare.net/jeremiah_owyang/altimeter-report-social-marketing-analytics
• Is your Nonprofit Facebook Page worth it? Measurement and analytics
http://www.truthypr.com/2010/04/measure-social-media-nonprofit-facebook-page-analytics.html
• How to use Facebook Insights to Measure Engagement
http://johnhaydon.com/2010/04/facebook-page-insights-measure-engagement
10 things you should be doing online
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Tools to help your measure your success
• Microsoft Excel /google spreadsheet
o Beth Kanter’s Actionable measurement for Social Media template
http://spreadsheets.google.com/ccc?key=0AtsV5h84LWk0dGdjSEJRLUpyQml1bDgtelFGTURjMVE&hl=en
o Nodexl (excel 2007 template for network overview)
• Facebook Insights
• Google Analytics
• Bit.ly
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9
Setting Goals - Reloaded
10 things you should be doing online
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Re-evaluate your strategy & tactics
What would you define as success
Are you reaching the right audience?
Make it easier for your target audience to reach
you (website, social media
How do you measure success/impact?
What is your community saying?
What would you do what the information is
telling you?
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10
Operational Efficiency
Marketing
Fundraising
Organizational Goal
HR
Communications
Knowledge
10 things you should be doing online
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• Integrate your strategy and tactics into your daily operations
• Prevent information overload by mapping out clear processes and streamline how information is categorized, processed and disseminated
• Automate tasks that are repetitious or mundane.
• Create a “force field graph” to move away from tasks you don’t like doing and toward tasks you are passionate about
Operational Efficiency
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Tools for working in the cloud
• Wikis/Google Sites
• Google Wave
• DimDim
• Skype
• dropbox
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Tech @ TechSoup Canada
Google Sites
External Internal Collaboration
Skype Facebook
Constant Contact
Drupal CiviCRM
Dropbox
Google apps
Google mail
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Contact TechSoup Canada!
• Website: www.techsoupcanada.ca
• Email: [email protected]
• Twitter: @techsoupcanada
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• Free online resources
• Information about technology
• Video demonstrations
• More webinars
• Past webinar recordings
• Learning opportunities
• Events
Next Webinar
“BIG Gifts! Using CanadaHelps for
Gifts of Securities”
September 29 2PM – 3PM
(Eastern Time)
www.mycharityconnects.org
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Question and Answer
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Ask questions here
Ask away!
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Thank you for attending!
Webinar slides and recording will be up on:
www.mycharityconnects.org/pastwebinars
Check out www.mycharityconnects.org for more resources!
Questions, feedback, comments?
Email us at: [email protected]
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