10 Things Great Market Research Project Managers Do

10 things great market researcher project managers do:

1. Challenge all assumptions2. Document deliberate project goals3. Think precisely about sample sources and screening criteria4. Plan for contingencies5. Manage client expectations (internal or external clients)6. Identify recurring themes or patterns of data and insights7. Weave individual findings and data points into key take-aways8. QA ALL data before distributing9. Create deliverables that are appropriate to audience needs and abilities10. Distinguish between confirming existing and discovering new insights

Regardless of qualitative or quantitative methods, great project managers do these things. Somedo them by instinct; others do them according to formal project management frameworks. Butthey all do them.

Author Bio:

For more expert tips on market research subscribe to Research Rockstar's free newsletterat http://www.researchrockstar.com.

Free Membership Pass: Get unlimited access to Research Rockstar's mini-courses, newsletters, e-books, and RFP templates: http://www.researchrockstar.com/amember/signup.php.

Have a market research question? Kathryn Korostoff is president of Research Rockstar, acompany that delivers online and in-person training to busy professionals seeking marketresearch excellence. Kathryn is a market research professional with a special interest in howorganizations acquire, manage, and apply market research. Over the past 20 years, she haspersonally directed more than 600 primary market research projects and published over 100bylined articles in trade magazines. http://twitter.com/ResearchRocks