10 steps to personal branding
DESCRIPTION
A 10-step presentation about the keys to personal branding from Joe Pulizzi. Includes profile tips, listening tips and Twitter tips.TRANSCRIPT
![Page 1: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/1.jpg)
10 Steps to Personal Branding Success
Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42
![Page 2: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/2.jpg)
Hi! I’m Joe Pulizzi (@juntajoe)
• Evangelist, speaker, author for content marketing – why marketers need to be publishers.
• Founder and Chief Content Officer for Junta42
• Co-author of Get Content Get Customers (McGraw-Hill)
• Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company
![Page 3: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/3.jpg)
Let’s Start Off withSome Questions
![Page 4: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/4.jpg)
Let’s Discuss
• Developing your personal brand will help you:
– Drive Your Company
– Drive Your Career
– Be Inundated with New Opportunities/Partnerships
– Shorten Sales Cycles
– Minimize Selling Your Company’s Services
– Help You Become More Personally Fulfilled with Life
![Page 5: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/5.jpg)
What is Personal Branding?
Personal branding is the process of how we market ourselves to others.
Your Self Impression = How People Perceive YouDan Schawbel
![Page 6: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/6.jpg)
Some Disclaimers
• This costs hardly any money but takes time.
• There’s no perfect system – find the process that helps you be successful.
You are already very successful. Find the key points in this discussion that will take you to the next level.
• Consistency is everything…six months seems to be the tipping point.
![Page 7: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/7.jpg)
Joe Pulizzi – March 2007
• VP at Penton Media, Inc.
• 47 Friends on LinkedIn
• Not on Facebook (Twitter what?)
• No Blog
• Spoke at 4 events (all unpaid)
• Not well known in my industry (custom publishing)
• 447 Returns on Google Search (with me being about 50 of those)
• Was active in two trade organizations
![Page 8: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/8.jpg)
Joe Pulizzi – Present Day
• Recognized as the thought leader for my industry
• Top 100 AdAge Blogger
• Speaking events at over 50 venues in the US, Canada, Netherlands, Finland, Belgium, Germany (mostly paid – and turned down events in Poland and South Africa due to conflicts) and dozens more online.
• Launched two profitable businesses
• Best-selling marketing category book on Amazon.com (web marketing)
• Forbes Blog Network, ABM Custom Media Innovator of the Year, min’s 15 to Watch under 35
• 21,000+ returns in Google
![Page 9: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/9.jpg)
3 Things About Every Person
• Who are you?
• What do you do?
• What makes you unique?
http://blog.madisonwhoswho.com/public/item/personal-branding-4-power-keys
![Page 10: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/10.jpg)
How are they different?
![Page 11: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/11.jpg)
Most Important Decision:When people think about what makes
you unique (for business), what do you want
them to say?
Usually,Your Self Impression ≠ How People
Perceive You
![Page 12: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/12.jpg)
Unique and…
• What’s in your best interests?
• Focus should be how you can be compensated for your passions?
Your Self Impression = How People Perceive You
![Page 13: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/13.jpg)
You as the recognized expert, thought leader, solutions provider in
WHAT!
Hint: For the what, the smaller the better
![Page 14: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/14.jpg)
THE PAYOFF
• I rarely have to sell.
• My credibility is never questioned.
• People want to work with me, and thus, my companies.
• My customers ask me to come see them and many times “pay my way”.
• Others do my marketing for me.
![Page 15: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/15.jpg)
The Basics
• Commit to doing something and consistently do it.
• Focus on what makes you unique.
• Demonstrate Lethal Generosity (think of yourself as a publisher for your customers/people you want to influence).
• Then do things that make it spread.
![Page 16: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/16.jpg)
1. Update Your Online Profiles
![Page 17: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/17.jpg)
![Page 18: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/18.jpg)
![Page 19: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/19.jpg)
![Page 20: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/20.jpg)
Don’t Forget
• Buy Your Domain Name and work it www.joepulizzi.com
While your at it, get your whole family.
• Input All Business Cards to LinkedIn/Facebook
• Hire a professional to take your picture
![Page 21: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/21.jpg)
2. Start a Blog/Get Involved in the Online Conversation
![Page 22: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/22.jpg)
![Page 23: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/23.jpg)
• Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At.
• Answer Questions
![Page 24: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/24.jpg)
www.google.com/alerts
![Page 25: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/25.jpg)
![Page 26: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/26.jpg)
![Page 27: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/27.jpg)
![Page 28: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/28.jpg)
![Page 29: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/29.jpg)
![Page 30: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/30.jpg)
3. Write a book
![Page 31: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/31.jpg)
![Page 32: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/32.jpg)
4. Create and Distribute Content of Interest to Your Customers
![Page 33: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/33.jpg)
![Page 34: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/34.jpg)
![Page 35: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/35.jpg)
![Page 36: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/36.jpg)
Twitter To Do’s
• Never answer the question “What are you doing?”
• Assign ownership
• Be democratic
• Be human
• Have a strategy!
![Page 37: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/37.jpg)
![Page 38: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/38.jpg)
Twitter To Do’s
• Then…use it as a distribution mechanism.
![Page 39: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/39.jpg)
Storytellers Have the Advantage
![Page 40: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/40.jpg)
Your Ideas Spread!
• Position yourself as the trusted solutions provider for your industry and help people spread the word!
![Page 41: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/41.jpg)
Find your social channels…
![Page 42: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/42.jpg)
Giving Away the “Secret Sauce”
![Page 43: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/43.jpg)
5. Write for Everyone (no matter how small)
![Page 44: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/44.jpg)
Writing
• Folio
• ContentWise
• AdWeek
• Direct
• BtoB
• Chief Marketer
• Guest blogs/talked about on more than 300 other blog sites.
![Page 45: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/45.jpg)
6. Pick 2-3 Key Associations and Get Active.
![Page 46: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/46.jpg)
To get the most out of associations/events
• Always go to the cocktail receptions
• Get on a committee or board
• Don’t commit unless you are going to do something well
• Be unique/be yourself
![Page 47: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/47.jpg)
7. Speak, Speak, Speak
![Page 48: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/48.jpg)
![Page 49: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/49.jpg)
8. Always be helping even if you feel like you are wasting your time.
![Page 50: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/50.jpg)
9. Pay Attention to Google
“You are what Google says you are”
![Page 51: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/51.jpg)
![Page 52: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/52.jpg)
10. Get Behind a Charity/Cause
![Page 53: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/53.jpg)
![Page 54: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/54.jpg)
Being the Expert Is Not about You!
Provide relevant content that gives solutions to some of the toughest problems customers are facing.
(and leave out the sales pitch!)
![Page 55: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/55.jpg)
![Page 56: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/56.jpg)
THE PAYOFF
• You rarely have to sell.
• Your credibility is never questioned.
• People want to work with you, and thus, your company.
• Your customers ask you to come see them and many times “pay your way”.
• Others do your marketing for you.
![Page 57: 10 Steps to Personal Branding](https://reader037.vdocuments.us/reader037/viewer/2022102922/54b38d624a795950588b45ba/html5/thumbnails/57.jpg)
Questions?
Joe [email protected](216) 941-5842Site: www.junta42.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com
Ways to Connect:LinkedIn: Joe PulizziFacebook: juntajoeTwitter: juntajoe