10 steps to incredible email marketing
DESCRIPTION
TRANSCRIPT
CREATED BY
Amanda SeversSenior Account Manager
Rockhouse Partners
Grow Your List. Increase Engagement. Sell More Tickets.
Email marketing yields
an average ROI of
$44
10 STEPS TO INCREDIBLE EMAIL MARKETING
#1 BUILD YOUR DATABASEUse What You’ve Got: Ticket Buyers. Organic Sign-ups. Contests.
2.5x1-click forms gather more organic sign-
ups than text links
#2 CHOOSE THE RIGHT TOOLSEmail Provider. Google Analytics. Ticket Tracking Codes.
Email marketing yields
an average ROI of
$40
#3 SEND A WELCOME EMAILPut Your Best Foot Forward. Let Subscribers Know What to Expect.
The click rate for welcome emails is
4xgreater than regular
promotional emails
#4 DEFINE BUSINESS GOALSSell Tickets. Build Audience. Increase Awareness & Sponsorship Value.
Pre-sale emails alone
account for at least
10%of total
ticket sales
#5 SEGMENT & TARGETLeverage Data to Deliver Tailored Content to Your Target Audience.
Segmented emails achieve a
15%higher click rate than overall list
click rates
Winning email
subjectline
#6 CREATE STELLAR SUBJECT LINESStrong Value Proposition. Action-Oriented Messaging. A/B Testing.
Test 20% of the list so that
the other
80%receives a winning
subject line
#7 CREATE FOR MOBILEDesign for Touch Instead of Mouse-Click Using Mobile-Optimized Email Layouts.
More than
60%of email opens
come from mobile devices
#8 DRIVE TRAFFIC WITH CALLS-TO-ACTIONUse Buttons and Action-Oriented Messaging to Drive Clicks.
Buttons and images generate
2xthe clicks as regular
text links
4%
8%
7%
#9 FOCUS ON RESULTS: MEASURE & ANALYZESubscriber Activity. Traffic Sources. Conversions.
The average industry open rate is14%. We exceed that
90%+of the time
#10 IT’S A MARATHON, NOT A SPRINTImproving List Size. List Health. Engagement & Sales.
In 2013, Rockhouse grew our
clients’ lists by
50+%
