TRENDSSOCIAL MEDIA ADVERTISING0

T H E TO P 1 0 P L AT F O R M S F O R PA I D A DV E R T I S I N G

Many small businesses are concerned about the declines in organic reach for their Facebook Page posts. Organic reach refers to how many people you can reach for free on Facebook by posting to your Page. This infographic will help you better understand what’s driving this change.

0.073P E R C E N T

In reality, the organic reach of a typical Facebook post is only 0.073%. This means that if your posts are standard versus paid, they will have slim to no chance of reaching and being seen in the News Feeds of your intended targeted audience.

As Facebook continues to filter the possible 300 stories that appear in your audiences’ News Feeds, small businesses should definitely make use of promoted posts and sponsored stories features to increase the reach of their most valued content.

Top Paid Social Media Stats Early 2015

Facebook ads 90%

LinkedIn ads 20%

Twitter ads 17%

YouTube ads 11%

Promoted blog posts 10%

Pinterest ads 3%

Instagram ads 2%

FourSquare ads 2%

StumbleUpon ads 2%

Podcast ads 2%

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Facebook Paid Advertising Is On An Upward Swing

For a greater chance of having your most valued content seen by your intended audience, it would be wise for small business to leverage the options that are offered for paid advertising. Due to the enormous amount of online content in 2015 versus 5 years ago, businesses are not only struggling to have their content seen on social platforms, but ranking in search results is also a huge challenge.

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Like search, TV, radio, newspapers, and just about every other marketing platform, the high-profile social networks are far more effective when you use paid media to help meet your business goals. Knowing this fact, you may have to rethink your planned marketing strategies for more successful campaign results.

INFOGRAPHICPROUDLY CREATED BY Envisager STUDIO