10 reputation management tips for local businesses
Post on 12-Sep-2014
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DESCRIPTION
Millions of people go online to leave feedback about businesses that they've purchased products or services from. Unfortunately, unhappy consumers are more likely to tell the world how they feel than happy consumers. Therefore, it is up to your business to stay on top of what is being said about you online, address any negative feedback, and consistently create positive content in regards to your business. Your online reputation matters a lot to your business success.TRANSCRIPT
10 Reputation Management Tips For Local Businesses
By Soji Adeyanjuhttp://deyansystems.com | [email protected] | +44 (0) 796 103 6915
Tip #1
Google your name, business name or product name to find out what is being said about you or your business online
The only way to manage it is to “know” about it
Be In The Know: Google Yourself
Tip #2
Answer Negative Reviews
Do not ignore negative comments
Be proactive and talk to the person who wrote the review to see how you can fix the problem
This shows the public that you care
Tip #3
Start Blogging If You Haven’t Already
Blog posts help push down negative reviews and get them off of page one
The more you blog, the faster your blog posts will fill up the search engine results
Check out our 10 Top Blogging Tips For Local Businesses
Tip #4
Publish press releases on a regular basis to keep a steady stream of fresh, positive content on the web about your business
Press releases can also push down negative customer reviews in the search engine results
Distribute Press Releases
Tip #5
Get Social
Google places a lot of quality on social media sites – the more social media profiles you have, the better
Ask your happy social media followers/customers to leave reviews for your company
Tip #6
Join Industry Specific Forums
Find forums related to your industry and join them
Become active on these forums and always have your business link in your signature if allowed
Frequently offer insight and advice about your industry; become the authority in your local area
Tip #7
Practice Search Engine Optimisation
Make sure your website and other web properties are fully optimised
Be sure to use the right keywords
Good for more exposure and for building a strong reputation in terms of relevance and importance
Tip #8
Think Before You Speak Online
Once you post information on the web, it is out there and can’t be taken back so post carefully
Can what you’re about to say HURT your business? If so, don’t say it
Tip #9
Use Photos Online and Optimise Them
People like to see who they’re doing business with so the more photos the better
Have photos of yourself, your business, your employees, and your products posted online
Use keywords to name your photos and in alt tags so they rank in the search engines
Tip #10
Buy Domains with Your Business Name in Them
Once you purchase these domains, put up smaller sites related to your business
Sites should rank easily due to your business name being in them
These sites will help push down any negative customer reviews in the search engines
Thank You
DeyanSystems TechBlogTechnology for Life
If you would like more information about reputation management, contact me at
+44 (0) 796 103 6915 for a FREE 1/2hr Consultation
http://deyansystems.com | [email protected]