ReasonsY O U S H O U L D B E B I D D I N G O N Y O U R O W N

B R A N D N A M E

10

If You Don’t, Someone Else Will 

If you decide not to bid on your own

brand name and you’re a familiar or

visible brand, there’s a chance that your

competitors will bid on your brand in

order to steal clicks. 

Don’t let competitors show up above your organic listing by bidding on your name and protecting your top spot!

You Control the Message in Landing Pages

If you bid on your own name, the ads that

appear can lead searchers to specific

landing pages that you have picked. 

You completely control the message in those landing pages, so you can have total control over what those searchers see and what might influence the

HELLOMY NAME IS

Your Name

It Won’t Cost You (Much)

Bidding on your own name won’t cost

you anything if you are well-positioned in

organic results. 

When people search for your brand, they’ll see an organic link to your page — and choose to click on it, rather than an ad.

You’ll Double Your Click Opportunities

If you’ve bid on your own name for

search campaigns, you can double the

amount of click opportunities. 

That’s because searchers may see both your ad and an organic link to your page, doubling their opportunity to click.

It’ll Boost Your SEO

While not directly connected, the

success of your PPC campaigns can also

help boost your SEO success. 

While clicks on paid ads aren’t directly factored into SEO score, they can help boost things like overall traffic, trustworthiness and click- through rate, and these things do ultimately does help your ranking.

It’ll Boost Your Reputation

In addition to improving your SEO score,

bidding on your own brand name can

help boost your reputation. 

By ensuring that your brand dominates the entire top of a page of search results, you look like you dominate the market or industry — and help boost your reputation with people who search for you.

It Can Encourage People to Call

When you place search ads in your brand

name, you can also include a “click to call”

button. This allows people to call your

company with the simple click of a button

— and, in turn, encourages them to get in

touch.

Adding a click to call button to your search ads helps boost the chance that people become leads and develop a relationship with your business.

You Can Bury Bad News

Hopefully, there’s not too much bad

information out there about your

business. But, in case you’ve gotten any

bad press or received any bad reviews on

review sites, you can help bury that

information by placing search ads in your

company name. 

Paid ads push down search results, and they up the chances that they’re not seen by people searching for you by name.

You Can Control the Messaging

In order to ensure you end up at the top

of organic results, you have to optimize

the site title, description and meta tags. 

However, with a paid ad about your brand, you can completely control the messaging and wording without having to worry about optimization. (You can also change this messaging whenever you want.)

Place text here

Title

You Can Capitalize on MOFU or BOFU Leads

Searchers who already know the name of

your company are already considering

buying from you. They are further

down the sales funnel than a searcher

who discovers your business for the first

time by searching a relevant keyword. 

Thus, you can experience a higher ROI on your ad investment, because you are placing an ad in front of people who are already somewhat likely to make a purchase.

We get the most out of your budget

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