1100 RREEAASSOONNSS

YYoouu SShhoouulldd BBee UUssiinngg

CCOONNTTEENNTT MMAARRKKEETTIINNGG

##11.. CCoonntteenntt MMaarrkkeettiinngg hheellppss

pprroossppeeccttiivvee ccuussttoommeerrss ffiinndd yyoouu wwhheenn

tthheeyy aarree sseeaarrcchhiinngg ffoorr iinnffoorrmmaattiioonn..

##22.. CCoonntteenntt MMaarrkkeettiinngg lleeaaddss

ccoosstt 6633%% lleessss tthhaann lleeaaddss ffrroomm

ttrraaddiittiioonnaall ssoouurrcceess..

##33.. YYoouurr ccoonntteenntt iiss aallwwaayyss wwoorrkkiinngg..

IItt iiss ooppeenn 2244//77.. IItt nneevveerr sslleeeeppss..

##44.. CCoonntteenntt MMaarrkkeettiinngg bbuuiillddss ttrruusstt

bbeeccaauussee yyoouu ccaann ddeemmoonnssttrraattee

yyoouurr eexxppeerrttiissee..

##55.. PPeeooppllee ccaann eeaassiillyy sshhaarree yyoouurr ccoonntteenntt

((aakkaa wwoorrdd--ooff--mmoouutthh))..

##66.. CCoonntteenntt MMaarrkkeettiinngg hheellppss kkeeeepp

yyoouurr bbrraanndd ttoopp ooff mmiinndd ffoorr

pprroossppeeccttiivvee aanndd eexxiissttiinngg ccuussttoommeerrss..

##77.. GGoooodd ccoonntteenntt sshhoorrtteennss

tthhee ssaalleess ccyyccllee bbeeccaauussee iitt hheellppss

ppeeooppllee mmoovvee ttoo ppuurrcchhaassee..

##88.. CCoonntteenntt MMaarrkkeettiinngg ggiivveess yyoouu

mmoorree ccoonnttrrooll ooff wwhhaatt iiss bbeeiinngg ssaaiidd..

##99.. CCoonntteenntt MMaarrkkeettiinngg ffiillllss ootthheerr

mmaarrkkeettiinngg cchhaannnneellss ee..gg.. ssoocciiaall mmeeddiiaa,,

aanndd eennhhaanncceess ootthheerr mmaarrkkeettiinngg

aaccttiivviittiieess ee..gg.. nneewwssppaappeerr.. ccuussttoommeerrss..

##1100.. CCoonntteenntt

MMaarrkkeettiinngg bbuuiillddss

rreellaattiioonnsshhiippss wwiitthh

ccuussttoommeerrss aanndd iitt

hheellppss bbrriinngg yyoouurr

ccoommppaannyy’’ss

ppeerrssoonnaalliittyy oouutt

((ppeeooppllee lliikkee tthhaatt))..

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image credits

Slide #1. ‘Head In The Sand!’ is copyright (c) 2012 By Ann LIoyd and made available under a Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0).

Slide #2. ‘Money’ is copyright (c) 2012 By Tax Credits and made available under a Attribution 2.0 Generic (CC BY 2.0).

Slide #3. ‘Open’ is copyright (c) 2005 By Studeo Grinta and made available under a Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)

Slide #4. ‘Hawk Conservancy Trust, Andover’ is copyright (c) 2011 By MarilynJane and made available under a Attribution 2.0 Generic (CC BY 2.0)

Slide #5. ‘megaphone madness’ is copyright (c) 2007 By ehnmark and made available under a Attribution 2.0 Generic (CC BY 2.0)

Slide #6. ‘The number 1’ is copyright (c) 2011 By WarmSleepy and made available under a Attribution 2.0 Generic (CC BY 2.0)

Slide #7. ‘No small bikes’ is copyright (c) 2010 By Rob Watling and made available under a Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)

Slide #8. ‘Control Panel’ is copyright (c) 2008 By włodi and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)

Slide #9. ‘Split Personality’ is copyright (c) 2008 By nickwheeleroz and made available under a Attribution-NonCommercial-ShareAlike 2.0 Generic (CC BY-NC-SA 2.0)

Slide #10. ‘Old Couple (2)’ is copyright (c) 20027 By {inercia} and made available under a Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)