10 reasons whyPower up your PR with Holyrood Partnership

10 reasons whyPower up your PR with Holyrood Partnership

Holyrood Partnership is runby the same people whofounded it: Scott Douglasand Raymond Notarangelo.

They spend every day leading fromthe front with a hand-picked andcarefully-nurtured team which isnow nine-strong.

That’s big enough to deal withissues of scope and scale, whilesmall enough to ensure thestandards, ethos and commitmentto quality and excellence areimbued in the entire team.

1 Consistency

Most suppliers can tell you what they do andhow they do it. Only the very best can tell youwhy they do what they do.

We know exactly why we love our work so much.

We believe stories are at the heart of every business.We love to !nd and share stories, on paper, onlineand on air.

Everything we believe is demonstrated every day,telling our own stories and those of our clients inwords, pictures and video.

2 Confidence

We ensure our clients alwaysremain fully in control, withtried and tested sign o!procedures and protocols.

These have been forged whileworking for clients with complexhierarchies and/or numerous thirdparty stakeholders.

Nothing is ever issued on yourbehalf without express permission,to meet exacting sign o" standardstailored to your requirements.

3 Control

Our PR is about much more thanwriting media releases.

Digging out stories, injecting them withlife and personality while arrangingpictures, video or audio for extra impact,is a creative process which clients love.

Talk about the importance of ‘visualcommunication’ is currently in vogue.

We’ve had in-house photography at theheart of our work since 2002 and addedvideo !ve years ago. This ensures everyjob we undertake is tackled creatively.

4 Creativity

All our proactive creativity would beundone if we didn’t have the reactivecredentials to match.

Many of our clients work in controversial oremotive areas – from wind farm developersto the body which inspects nurseries andcare homes.

Our team deals with hundreds of reactivecalls every month, often on matters of majorreputational risk. We defuse the majority ofthese and ensure that any coverage is aspositive as possible.

5 Calm in a crisis

Change can be unsettling – butthe communication landscape isbeing transformed by the internet.

We are always ahead of the changes. Ourcontent-driven website set a standard ofexcellence in Scottish PR !ve years ago.We are recognised as early adopters ofsocial media and new media, includingvideo and podcasting.

All of which means our clients enjoy expert counsel in traditional media, butcan also seek guidance and advice onnew tools, secure in the knowledge thatwe have the answers.

6 Change management

Every member of our team is also amember of the Chartered Instituteof Public Relations. We have beenrepresented on the CIPR ScotlandCommittee for the past "ve years.

Each team member has an appropriatemedia-related degree, signi!cant mediaexperience – or both. We encouragerigorous ongoing training and professionaldevelopment.

That’s why sta" members have won YoungCommunicator of the Year three times since2006. We’ve also won awards for consumerrelations, campaign planning and socialmedia success.

7 Credentials

Our media contacts are vital to us. We encouragerelationship-building and delivering tailoredpitches over the ‘spray-and-pray’ model of massmedia mail outs.

Our entire team is encouraged to meet key journalists,writers and bloggers privately and at networking events.

Our work providing a 24-7 press o#ce function for clientslike Scottish Water and the Care Inspectorate ensures weare regularly dealing with the media on hot-button issues.

Directors Scott and Raymond each have at least 25 years inthe Scottish media – and the contacts which come withthat pedigree.

8 Contacts

Our culture is built roundsuccessful story telling. Both ourteam and our clients understandthat is how we deliver success.

We embrace transparency in everything we do – from our clearand unambiguous charges to havingthe courage of our convictions toshowcase all of our work online.

Our culture involves hard work,constant personal development andfostering a strong sense that successand having fun go hand-in-hand.

9 Culture

It’s all about you. We speak withour clients on a daily basis tounderstand the organisation,dig out stories and evangeliseabout their products or servicesas widely as possible.

We report fastidiously on a monthlybasis to justify everything we do, seekregular feedback on our performanceand strive at all times to delivermeasurable value.

10 Client focus

Bonnington Bond, 29 Breadalbane Street Edinburgh EH6 5JW0131 561 2244

info@holyroodpr.co.uk