Jobstreet.com and NLB Industry Nite in collaboration with MDIS18 July 2011

Insights into the PR industry: “10 Questions You Need to Ask Yourself Before Jumping Onto the PR Wagon”

By Sonya Madeira StampManaging Partner, Rice Communications

10 Questions You Need to Ask Yourself Before Jumping Onto the PR Wagon

But first..

PR isn’tsellingmarketingadvertisingbeing seen & heardcustomer servicespecial eventsfancy business dinnersmaking the logo biggerbuilding websites

PR employs a variety of disciplines, including media relations, analyst relations to build credibility.

“a practice concerned about maintaining the public reputation of businesses, people and causes.”

PR is

A PR Consultantdrafts press releasesarranges interviews with the mediadrafts articles to be placed in the mediasupports the client at eventscounsels the client on messagingbuilds case studiesworks with the client for CSR…and much more

So you want to explore a career in PR?

Ask yourself...

#1“am I interested to know why people think, feel and act the way they do?”

“am I socially aware?”

#2

#3“am I a good communicator?”

#4“am I a people person?”

#5“am I a strategic thinker?”

#6“am I a creative thinker?”

#7“am I detail-oriented?”

#8“am I adaptable?”

#9“am I a team player?”

#10“am I up for the 2nd most stressful job in the world?”

Entering PRInternship/PR CoordinationConsultancy Director

Pay Scalesintern (0 – 6 months) <$1000junior consultant (1 – 3 years) $2,000 - $3,500senior consultant (4 – 7 years) $3,500 - $6,000account director (8 – 12 years) $6,000 - $9,000regional director (13 – 15 years) >$10,000

RICE: COMPANY AND TEAM

Who We Are• Full-service communications consultancy set up in Singapore on January 1,

2009.• Multi-cultural team of 14 executives supporting regional and multinational

briefs for corporate and technology clients.• Enterprising consultants who listen and offer creative solutions.• Network of experienced freelancers supporting consultants.• Shortlisted as New Consultancy of the Year 2010 by The Holmes Report.

Respect

Integrity

CreativityEnterpr

ise

Industry Involvement

Rice is a member of a number of industry bodies and associations. This enables us to stay up-to-date with developments and add greater value to our clients.

Accredited member:

Institute of Public Relations Singapore

Regional Member

Sonya Madeira StampManaging Partner, Rice Communications

15 years of PR experience internationally

Started Rice Communications in 2009

Rice Communications, now a team of 13 people, has serviced over 60 clients in less than three years

The Rice Team

• Sonya Madeira Stamp, Managing Partner• Grace Eio, Financial Controller• Suzanne Yap, Account Director• Devin Jeyathurai, Senior Creative Consultant• Donna Garcia, Senior Consultant• Shruti Soni, Senior Consultant• John Tan, Consultant

• Debbie Ho, Consultant• Josh Huin, Consultant• Shireen Salleh, Marketing Communications

Coordinator• Daniel Lim, Consultant• Kwa Qian Hui, Intern• Ian Lee, Intern• Yong Shan Ning, Intern

THANK YOU.

Rice Communications Pte Ltd200823479W39A & 40A, Duxton Road, Singapore 089504www.ricecomms.com