10 Questions to Ask When Creating Your Company’sYouTube Channel

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October 15, 2014

Having a YouTube channel can putyou into business front as it hastoday’s largest online viewingaudience. Some of the many peopleacross the globe often visit YouTubeto research and discover the productsand services before investing in them.

Your efforts will definitely pay off if afraction of that 800 million people whovisits YouTube can reach andsubscribe to your company’s channel.YouTube is definitely an incrediblyeffective way to attract and serve newand existing customers online.

Here are 10 key questions to askyourself when you begin creatingyour company’s YouTube Channel:

1.

What do I want to achieve with my YouTube channel?

Choose a goal that is well defined before uploading videos. You have to have a clearer vision of what youare building. Create goals that are possible to achieve and are time bounded.

2.

Do I need to create multiple channels?

If you are selling distinctly different kinds of products or services, you have to consider getting organizedand group your videos according to the types of products. You can create multiple channels for yourproducts or you could just group them in folders according to the types or names of the product.

3.

How do I customize my channel background?

Design your YouTube channel mirroring the design of your website. You should have a specific theme.They should be the same from your website to your channel. From logos to color schemes.

4.

Should I upload commercials about my products and services?

The reason most people visit YouTube is because they wanted to be entertained, educated and informed.They are not there to watch commercials. The idea of creating a channel is to put helpful and informativevideos that would enhance the image of your company without being too promotional about it.

5.

How should I describe and tag my videos?

As much as possible, video descriptions should be concise. Include the URL to your website or online storein the first sentence of the video description to try to encourage visits. Also, use tags that are related toyour niche. Through this, it is easy for the search engine to locate your video channel because of therelevant tags you created.

6.

How should I organize my video content?

Group you videos into playlists by topic or theme instead of presenting it in single long list. With the use ofthe navigation, viewers can find the videos that interest them easily.

7.

Should I produce my own videos and how often should I post them?

To answer this question, it actually depends on the resources you have. It depends on the time and moneyyou are willing to invest. If the resources are limited, shoot videos on smartphones or HD video cameraswithout hiring people to create and edit the videos. With that, you get to maximize the available resourcesyou have.

You could also study and learn how to edit videos through YouTube video editing tutorials that are tons innumbers uploaded online. Upload videos as often as your schedule and your budget allow. If you can postevery day without any constraint then do it. As long as your schedule and budget allows it.

8.

Should I allow comments on my videos?

Comments are as important as your customers. It is where you gather information and feedback from yourcustomers. Whether it’s a positive or a negative feedback, it doesn’t matter. You need to listen to theconcerns, positive and negative feedback of our customers. You have to listen to their suggestions andconcerns and that would be a simple guide for you for your next videos where you would be answeringtheir concerns.

9.

How should I promote my channel?

After creating and uploading a new video, share the direct link to the series of business social medianetworks that you have. Post the links to your social media accounts such as Facebook, Twitter andInstagram. You could also embed your video from YouTube to your website where people could play itwhile viewing your website.

10.

How can I measure my channel’s success?

YouTube Analytics is a self-service viewership analytics and reporting tool offered by YouTube. It showsyou the number of people who has watched your videos, how often and how they discovered your videos.It also shows you how many subscribers you have, the likes, dislikes, comments and shares each videothat you uploaded has received. Track videos that are most popular for you to know which types of contentyour viewers wanted to see in your channel.

Now that you already know 10 important key questions you have to ask yourself before creating aYouTube channel, now it’s time for you to register and begin your video marketing journey. It’s quite easy ifyou come to think of it, however, you have to remember that there is no easy way. It may take time andmuch more effort for you to reach your long term goals, that is why you have to be patient and you have tohave a strong passion and commitment to this kind of business.

Getting traffic, conversions, buyers and what to say in the videos to get people to buy their products is oneof the most common problem people encounter whey they start a video marketing business.

This problem can easily be solved through YouTube to get tons of traffic, buyers and conversions in a shortspan of time.

Sign up with your e-mail on this link right HERE and let our experts help you discover the #1 secret to geta cash surging YouTube authority channel lightning fast!

You will also discover a step-by-step over the shoulder video training, how to get in front of hungry buyersand how to rank for almost any keyword.

Learn more about us at http://youtubemoneyinterviews.com

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