10 mistakes to avoid when naming your business
TRANSCRIPT
mistakes TO AVOID WHEN NAMING YOUR BUSINESS
So you’re starting a business...
You need a name, a logo, and a website
Plus a million other things
And sure, Branding takes time but
Re-branding is a pain in the BEEEEP
So let’s do this rightthe first time!
Here are the top 10 mistakes peoplemake when naming
their business
rushing the process
You need your name to say who you are as a company, so
take your time and weigh all your options
not enough ideas
Don’t stop with 1 or 2 good names, write a long list -- you never know
when you’ll stumble onto something great
Goingold school
People don’t use the Yellow Pages anymore, no need to have your
name start with “A”
being a copycat
Is your name too similar to a competitor?
We shall be called Dairy King
You’re better than that!
ignoring spell check
Will someone have trouble Googling
your name?
domain’s taken
Don’t save this step for last, chances are your favorite URL’s
are taken
Beingloooooooong
winded
Microsoft Windows Server Base Operating Systems Management
Pack for Microsoft Operations Manager 2005
How’s this for a name?
On the plus side, we have a pretty good
idea what this product is
On the minus side, we’ll never remember the
name. Ever.
Looksawkward
Innocent sounding business names can be ruined when
websites are created for them...
“Choose Spain” becomes “choosespain.com”
(Chooses Pain?)
“PJ’s Limo” becomes “pjslimo.com”
(PJ Slimo?)
no room
to grow
Descriptive is good, too descriptive is
limiting
Dollar Shave Club sells inexpensive
razors...
While Harry’s – their main competitor is building a premium
bathroom brand
too close tohome
p
Your business is bigger than your
town
think
big
