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10 minute digital meals: quick ways to put programmatic video on the table! (thomai gklarou -...

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Page 1: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 2: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 3: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 4: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 5: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
https://technology.ihs.com/548756/video-advertising-in-europe-the-road-to-programmatic-ubiquity
https://technology.ihs.com/548756/video-advertising-in-europe-the-road-to-programmatic-ubiquity
Page 6: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 7: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 8: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 9: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 10: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 11: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)

Source: Facebook & est. YouTube

Page 12: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)
Page 13: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)

1. Video Consumption is diversifying touchpoints

2. Money follow the eyeballs & budgets move to Digital Video.

3. Programmatic Trading the main way of buying video

4. Local Publishers embrace full heartedly Adtech

5. Cooperation creates new revenue sources & fends off Int. Competitors

6. Don’t need Video Inventory for Video Advertising

Page 14: 10 Minute Digital Meals: Quick Ways to put Programmatic Video on the table! (Thomai Gklarou - Stavropoulou)

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