10 marketing automation tools for your small business

10 Marketing Automation

Tools for Your Small Business

"Time is the only thing you can't

get back"

Time:

1) You can create it2) You can save it3) You can multiply it4) You can identify:

a) patternsb) habitsc) automatable tasksd) copy/paste tasks

Time Engine

As long as there’s fuel, you can turn it on and it’ll run

on its own

Fuel: identifying ideas, opportunities & patternsEngine: software to help you automateIgnition: turn automation on & track resultsBonus: 10 apps that will save you time

Marketing Automation

BusinessBloomer.com/Slides

Yes!

Rodolfo Melogli @RMelogli

~ Author

~ Digital Marketing Coach

~ WooCommerce Expert

Lego MEng :)

Road MEng

Digital MEng

ACTION TIME!

Fuel: identifying ideas, opportunities & patternsEngine: software to help you automateIgnition: turn automation on & track resultsBonus: 10 tricks that will save you time


Patterns, Opportunities (1)

● 100% Custom to Your Business

● Spend 1 week tracking repeat tasks: identify what actions you take regularly that help drive your sales

● Select 3 areas of your website that could/should work automatically e.g. email autoresponder

● Offline Sales Funnel - what could you do similarly @ website?

● What are successful entrepreneurs doing already?


● Create Check-lists e.g. Blog Writing:

a) Research Topic

b) Brainstorm on paper

c) Strategy (CTA?)

d) Write

e) Edit

f) Schedule

g) Publish

h) Social Media

i) Newsletter


● Brainstorm Automation e.g. Blog Writing:

a) Research Topic -> Google Alerts?

b) Brainstorm on paper

c) Strategy (CTA?) -> Lead Magnet, Email Capture, Download, Sequence, etc?

d) Write

e) Edit

f) Schedule -> WordPress?

g) Publish -> WordPress?

h) Social Media -> AutoShare on social?

i) Newsletter -> AutoPost to Mailchimp?

Automation Options:

1) IF ____, THEN ____ (trigger)

2) GIVEN THAT I’M DOING ___, I MIGHT AS WELL DO ___ (multitask)

3) TRIAL TO PURCHASE (sales funnel)

4) LEADS TO CUSTOMERS (nurture)

5) EMAIL NOTIFICATIONS FOR ADMIN & CUSTOMERS (repeat alerts)

But First…

“Take the Challenge”a. To enter, register at

BusinessBloomer.com/Challenge

b. Take action on today’s or any previous month’s strategy: BusinessBloomer.com/Slides

c. Present here next month, for 10 minutes, with actions taken, failures & successes. Offer!

1. Zapier & IFTTT

● If App1, then App2

● Custom Email

● Email List

● GCal Event Promotion

● Spreadsheet Population

● Accounts

● Social

● Storage

2. Drip campaigns

● If trigger (sign up, webinar) then email a timed sequence

● Starts with Welcome Email

● Get to know each other like offline

● Educate

● Ask them to do something

● Aweber $, Mailchimp $...

3. Free Trial Onboarding

● Get potential customers to sign up for a free trial. Once prospects starts integrating the software into their workflow they’re likely to pay

● If prospects take a desired action from the previous message, the marketing automation system will move them into a new segment

● Education comes before selling, as well as free comes before paid!

4. Lead Magnets

● Automated webinars or downloads for different stages of the funnel

● Upon opt-in, send autoresponder series

○ welcome

○ thanks for watching

○ ask feedback?

○ share social?

5. Alerts

● Scheduled post has been published

● User has opted-in

● Google Alert for content research

● FB private message?

6. Social Media from RSS

● RSS feed: wordpress blog, jobs, etc

● Tools detect new RSS and share to chosen media

● Set it once & forget it

7. Social Media cross-promotion

● Hopefully you’ve picked your ONLY social media

● Tools allow you to share to the other ones as well

● No need to be “present”, but extra clicks matter

8. Tracking Reports Automation

● KPIs tracking should be vital to your small business

● How many times can you possibly login to GA?

● Use automated email reports as reminders, weekly alerts

9. CRM

“can create Web forms and links, execute automated campaigns, track ROI, provide real-time customer updates,

manage customer databases…”

10. ______________

(What automation strategies do you currently use in your small business?)

1. YouTube Playback Speed

2. Ditto

3. Followupthen

4. Trello

5. StayFocusd

6. Mouse Speed :)

7. Snagit

8. Evernote

9. Toggl

10. Pomodoro Timer

Next 4 Weeks

a. Analyse your business processes

b. Identify automation opportunities

c. Test 1 automation Strategy

d. Test 1 time-saving App

BusinessBloomer.com/Slides

Thank you!

BusinessBloomer.com/Challenge

“Take the Challenge”