10 key takeaways on the state of enterprise seo
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![Page 1: 10 Key Takeaways on the State of Enterprise SEO](https://reader033.vdocuments.us/reader033/viewer/2022050614/5a6538357f8b9a5b558b553b/html5/thumbnails/1.jpg)
10 Key Takeaways What’s Working, What’s Not & the Future of SEO
Source: 2017 Report of Survey Responses from 240 SEO professionals. Conducted by seoClarity, North Star Inbound, and BuzzStream
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65% of all enterprise companies have a focused SEO team of
2 – 5 team members
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45% of all enterprise-level companies invest
more than $20,000 a month to optimize search
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64% of all respondents view their SEO strategy as
successful
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Respondents were consistent in their priority of
resource distribution – 1) Technical SEO 2) Content
Development 3) Traffic Analysis and 4) Link Building
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59% of all respondents reported that the most effective SEO strategy used was
technical onsite optimization
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After technical onsite optimization, enterprise SEOs
are focusing on user experience and evergreen
content yield the most effective results
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96% use keyword research and topic importance
as the two deciding factors in when creating content
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Keyword research was the most important factor in
determining which content to create or optimize, and search
intent/search volume were the most important factors when
analyzing keywords
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79% of SEOs rank link building, technical onsite optimization, and user experience as the
most difficult SEO strategy to execute
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87% respondents rank demonstrating ROI, finding SEO
talent, and developing the right content as their most
challenging SEO obstacle
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Even More Insights Available in the Full Report
Download 38 more insights free on seoClarity >
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FAIR USE
If you’re a journalist or blogger interested in covering this project, feel free to use any of the insights or graphics found in this
article. All we ask is that you kindly attribute the creators – North Star Inbound, seoClarity and BuzzStream – and link back to this
page so your readers can learn more about our study.
Source: 2017 Report of Survey Responses from 240 SEO professionals. Conducted by seoClarity, North Star Inbound, and BuzzStream