Great tips to get your Customer References

to the next level 10 Repurpose existing testimonials so they work for new channels and get more value from your assets.

Incentivise and reward those involved . It works.

2. Spark a little competition

Show your team the added value in the process.

5. Confidence

1. Repurpose

Use competition as a driving force within your sales teams.

3. Reward

7. Routine

6. Fair trade

9. Make it easy

8. Prestige

10. Give Sales the tools

When sales come to you looking for a reference offer to trade: a reference for a candidate nomination.

4. Motivate

Instil confidence: respect customer commitments and loyalties.

Make asking for references the norm.

Have a prestigious programme that customers want to be involved in.

Make submitting a candidate nomination as easy as ABC.

Equip your sales team: give them arguments to position the programme.

At HN we have a proven process for customer references and have already developed more than 1,000 reference assets for our clients. To find out

how we can support you call us today on: +44 (0) 1628 622 187

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