10 essentials to sponsorship activation
TRANSCRIPT
10 ESSENTIALS TO SPONSORSHIP ACTIVATION
WHY ARE YOU SPONSORING ACTIVE LIFESTYLE EVENTS?
DIRECTLY ENGAGE A TARGETED MARKET
BUILD AWARENESS & BRAND AFFINITY
GENERATE LEADS AND CUSTOMERS
WHERE DO MOST SPONSORSHIPS FALL SHORT?
CONTENT & AUTHENTICITY Delivering forced or boilerplate messaging
DIGITAL REACH Limiting engagement to a handful of offline touch points
BRAND ACTIVATION Favoring awareness over meaning, relevance, and brand affinity
LIFETIME VALUE Not building long tail assets or touch points
BUSINESS VALUE Ineffectively converting engagement into marketing funnel
10 ESSENTIALS TO SPONSORSHIP ACTIVATION
Cost
Easy to Manage
Authentic
Measurable
Custom
Long-Lasting Content
Targeted
EVENT AMBASSADORS Activate brand ambassadors at event
Build your growth funnel CONTENT ENGAGEMENT Generate rich, authentic event content
DIGITAL INTEGRATION Leverage event’s digital channels
DIGITAL TOUCH POINTS Plan content calendar – pre to post-race
ONLINE COMMUNITY Connect people, assets, and offers online
BRAND AFFINITY Establish brand value and credibility
MAXIMIZE DIGITAL REACH Broaden distribution and amplification
TARGETED PROMOTIONS Run original, event-tailored contests
MEASURE PERFORMANCE Track digital reach and engagement
GENERATE LEADS Tie assets and offers to your funnel
R
Traditional Sponsorship
PPC
SEO
PARTICIPANT ENGAGEMENT FLOW Through authentic content from event ambassadors, distributed by
the event, participants are naturally educated and engaged
BIGRING SWEEPSTAKES AND GIVE-AWAY
PRE-RACE POST-RACE RACE
Ambassador Stories
Pre-Race Checklist
Finisher Photos & Updates
Event Promotion
Event Recap with Product Overview
Product Review & Endorsement
Ambassador Announcement
Awareness
Lead Gen Education Education
Lead Gen
Education Awareness
R
Traditional Sponsorship
PPC
SEO
BUILDING LIFETIME VALUE Ambassador event content tied into your digital channels and
online communities provides long-lasting value, efficiently delivering impressions and brand engagement at diminishing cost
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
IDEAL SPONSORSHIP VALUE
TRADITIONAL SPONSORSHIP VALUE
Bra
nd
Vis
ibili
ty/E
nga
gem
en
t
How it Works
ATHLETE IQ manages influentail
Triathlon | Running | Marathon | Ultra | OCR
SELECT 10-5K EVENTS ACROSS 2016
SELECT 20-10K SPONSORED ATHLETES
Sponsorship IQ will…
ONBOARD SPONSORED ATHLETES
MANAGE CONTENT PRODUCTION
AMPLIFY SPONSORED CONTENT
ATHLETE IQ EVENT NETWORK
1 2 3 2
AWARENESS Visibility, understanding, and recognition
BRAND AFFINITY Credibility, value, and interest
CONVERSION
qualified leads and sales
MORE EYEBALLS Broad digital reach Coordinated touch points Authentic content
SUPERCHARGING YOUR MARKETING FUNNEL
MORE ENGAGEMENT Targeted messaging Educational content Ambassador validation
MORE BUSINESS Compelling, event-tailored
promotions Promotion distribution &
amplification
How it Works
ATHLETE IQ manages influentail
Triathlon | Running | Marathon | Ultra | OCR
SELECT 10-5K EVENTS ACROSS 2016
SELECT 20-10K SPONSORED ATHLETES
Sponsorship IQ will…
ONBOARD SPONSORED ATHLETES
MANAGE CONTENT PRODUCTION
AMPLIFY SPONSORED CONTENT
ATHLETE IQ EVENT NETWORK
1 2 3 2
CURRENT EVENT
SPONSORSHIP
SPONSORSHIP IQ ACTIVATION PACKAGE
AMBASSADOR ACTIVATION
CONTENT
ENGAGEMENT
ONLINE
AMPLIFICATION
OUR PLATFORM MAKES SPONSORSHIP ACTIVATION EASY
AND COST-EFFECTIVE
WE MANAGE EVERYTHING FOR YOU From your ambassadors and online community to your content and digital
channels, we make it easy to maximize sponsorship return
How it Works
ATHLETE IQ manages influentail
Triathlon | Running | Marathon | Ultra | OCR
SELECT 10-5K EVENTS ACROSS 2016
SELECT 20-10K SPONSORED ATHLETES
Sponsorship IQ will…
ONBOARD SPONSORED ATHLETES
MANAGE CONTENT PRODUCTION
AMPLIFY SPONSORED CONTENT
ATHLETE IQ EVENT NETWORK
AMBASSADOR ACTIVATION & MANAGEMENT
CONTENT CREATION, MANAGEMENT, & DISTRIBUTION
CAMPAIGN MANAGEMENT
& ANALYTICS
Traditional Sponsorship
PPC
SEO
CONTACT US for package options
Bryan Ferguson
ACTIVATION PACKAGES