10 emotions in marketing

10Emotions

Of Marketing

Copyright KymPetMarketing 2016

FEAR Fear is a widely used emotion

that appears in a variety of

marketing messages.

Insurance adds to appeal to

fearful emotions to drive to

you purchase the life

insurance, car insurance,

funeral insuarnce


Memory

The main reason we take photos, record videos is because we want toremember the feeling at that particular time. For example looking backon our holidays, birth of children, special events or romantic moments.

These images prompt power emotions in us.Copyright KymPetMarketing 2016

GuiltGuilt doesn't have to always be moral

squandering. Guilt is a Strong way to motivate your

customers.Animal welfare/rescues, not-for-profits use

this emotion often and very well.Planting the idea that not buying somethingor donating to a cause can inspire guilt and

can be very effective.


EmpowermentMaking consumers feel in control is valuable

especially when it comes to selling a product.

Another way to empower your audience is

inspiring them to take action such as sign a petition

or donate to your cause.

Having them to take actions means you have

reached them in a meaningful way not-for- profits

are very good at empowering their audience.



When I did a search on empowerment in advertising these are some of the images itproduced. Noticeably they are all of empowering women.

TrustYou want your audience to rely on your product or

service. Any product or service that you put outthere needs to meet their expectations and that is

the foundation of trust.

Reviews and testimonials are a quick way for youraudience to build trust with your brand.

Many people will now to go the review pages to seewhat people are saying about your product or

service before they will engage with you.


Belonging

WE all benefit from a communal atmosphere - evenintroverts.

There is comfort in knowing someone is going to be therewhen you fall , this can make life go a little smoother.

Many consumers purchase products in the attempt to be partof a group. If your product or group connects with the

audience you will have your own consumer family.


https://youtu.be/vnVuqfXohxc

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SadnessNot everyones favourite

emotion.However, Sadness does

bring a powerful emotionto your ad and can makea strong connection with

your audience.


CompetitionFeeling equal or better than yourpeers is the driving force behind

consumers and their purchasing ofproducts.

If you are clever and can createcompetition around your productsyou will have people racing to gettheir hand on them. Look what

Apple has down with their products.


What don't we do in the nameof Love?

The emotion love is a powerful, sometimes irrational emotion.We buy flowers, dinner, shoes, clothes all in the name of "Love".

Love can be a new hobby, love of culture, love of shoes, love of cuisines. there a manyforms of love and they all motivate us to do many things.

Most effective marketing and the longest ads are ones that connect us with emotions.It is smart to take advantage of this emotion.


AweTo feel small and Large

at the same time. Every company use awe

as a means of connectingthe audience to their

product.



This Video SumsIt All Up

You Have just experienced the

10 Emotions of Marketing

https://youtu.be/632CHpeHYZE

https://youtu.be/632CHpeHYZE

10 emotions in marketing

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