CAN I CREATE A

VIRAL VIDEO?

THE SHORT ANSWER IS NO.

NOW THE LONG ANSWER….WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL

VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES

1 TARGETING NEEDS TO BE BAKED IN AT THE CONTENT CREATION STAGE,

NOT TACKED ON DURING THE MEDIA PLANNING PROCESS.

2 HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!

3 HIGH NEWS VALUE AND TIMING RELEVANCE INCREASES CAMPAIGN’S VIRAL POTENTIAL.

4 CAN BE BRANDED BUT MUST BE WORTH SHARING AND TALKING ABOUT.

5MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.

6THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND UNEXPECTED.

WHERE IS THE BEEF?

7ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO VIRAL!

8INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO MAKE THEIR OWN

PARODIES AND ENGAGE WITH THE BRAND.

9CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE ALREADY WIDELY-

SEARCHED KEY TERMS, AND AN INTERESTING DESCRIPTION.

10SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM YOUR CONTENT WILL BE

MOST-RELEVANT. MARKET IT VIA SEARCH AND DISPLAY ADS.

GOOD LUCK!