10 ecommerce checkout success factors
TRANSCRIPT
10 ECOMMERCE CHECKOUT SUCCESS
FACTORS
Enclosing The CheckoutThe only thing that the customer should be able to see is the descriptions of the products added to the cart, the delivery details, the return policies, the payment amount, the customer desk numbers and the security policies.
A Clear Cut ProcessModern customers want to remain informed. Consequently, a checkout process should be designed in such a way that helps the customer understand how far he is from the final payment /ordering.
Navigation During CheckoutCustomers should be able to review their cart, review/edit the delivery details and navigate back and forth in the checkout window without losing any information. Adding products to a cart a second time is to be strictly avoided.
Consistent Summary At Each StepEvery step that the customer completed during a checkout process needs to be shown in the later phases as well. This enables the customer’s easy review and editing.
Avoiding Loss Of InformationAs already said, it is less likely that a customer would like to add back information. So every step needs to be automatically saved.i
Session TimingsIt can be disastrous if the customer comes to know that the product he added just went out of the stock. Session timings get importance here. However, this should be clearly communicated.
Design Of The FormAgain, no one wants to fill in a complicated and lengthy form. This is in strict contradiction to intuitive buying. Keep the form as simple as you can and ask for the least amount of information.
Validation / Error TrappingErrors in the form should be
clearly highlighted such that it becomes easier for the customer to edit and re-submit.
Call To ActionEvery step should have statement that pushes the customer to complete the next step and so on.
Guest CheckoutFor customers who aren’t already registered with the site, this is a good time to earn a subscriber. But also keep an option for guest checkout for customers who are unwilling to subscribe.
