Do you ask your customers for feedback regularly?When was the last time you surveyed them? Here

are 10 Tips to Help Create a Customer SurveyOnline To Guarantee Results.

10 EASY STEPS FOR CREATING A

Online surveys are really the best format nowadays.

With easy access via their smartphone and devices,people are spending more time online.

And using an online format also allows you to collectyour data and see results more easily.

CUSTOMERSURVEY

GO ONLINE1

To create a good survey, you need to consider carefullywhat you want the survey to achieve. What answerswill be most valuable to your business at this time?

One survey will not and should not be used to try andascertain information about your whole business. Pickan area that you want to concentrate on and ask aboutthat.

THINK CAREFULLY ABOUT WHATYOUR SURVEY SHOULD ACHIEVE

2

The longer the survey in our experience, the lesspeople complete it. It is important at the beginning totell your readers how long the survey is going to take.

Try and keep it to a minimum while still getting thedata you want. We have found that between 10-15questions gets the best responses overall.

WWW.MYKIDSTIME.COM/BUSINESS

HOW LONG SHOULD THE SURVEY BE?3

Tip: There are lots of free and easy to useonline survey tools e.g. Survey Monkey

Tip: Create a list of the questions you would love toask, then be ruthless and cut them back to the onesthat will give you the best answer for your brief.

Tip: If you don’t need their name, age or address thendon’t ask for it!

HAPPY SURVEYING!

10 Tips to Help Create a Customer Survey Online ToGuarantee Results

Data only? You may get more answers if you choosekeep the survey anonymous and only want to get aninsight into improving an aspect of your business.

Data & Grow Mailing List? The information collectedcould form the basis of a new mailing list and helpyou to move online to target your customers moreeffectively.

DATA ONLY OR GROW MAILING LIST?5

Research has shown that offering an incentive willget you a better response rate. It doesn't have tobe an expensive vacation, sometimes small thingsget the best responses like vouchers or a bottle ofchampagne!

Ask if they want to be entered into a draw to win aprize when they complete the survey. Or give adiscount / coupon for your product or service.Make sure you add this into the budget for yoursurvey.

HOW WILL YOU GET ANSWERS?6

Time your survey to suit your audience. Mondaymornings seem to get the best response rateaccording to industry data.

But for parents, in our experience, Friday orSunday work well too.

WWW.MYKIDSTIME.COM/BUSINESS

WHEN TO SEND YOUR SURVEY?7

Tip: If you decide to ask for contact details, ensure youalways have an opt in explaining you wish to retaincustomer details and link to clear Data Protectiondetails on your website.

Tip: Have an end date for coupon ordiscounts if offering as incentive!

Tip: Posting your survey out on social media in theevenings is a good time for parents after kids havegone to bed!

HAPPY SURVEYING!

Tip: Don’t be afraid of generating negative responses,these will help you to improve your offering!

4 STRUCTURE YOUR SURVEY CAREFULLYStart with simple questions, with some multiple choiceor yes / no questions and move onto open endedquestions.

Each question should only about one thing.

10 Tips to Help Create a Customer Survey Online ToGuarantee Results

Keep your questions so that you can repeat thesurvey at a future date.

That way you will be able to compare theanswers and get a more accurate picture ofhow your business is improving.

RETAIN THE QUESTIONS9

Dear (Name) or Customer, if anonymous

Thank you for allowing us the opportunity toimprove our service to you. We would be gratefulif you could take a few moments to complete ourshort survey about the service you have receivedto date.

We appreciate your business and want to ensurewe always meet your expectations.

As a token of our gratitude for your help, pleasefind attached a discount voucher / coupon or wewill enter you into a draw to win….

We take data protection seriously and will onlyuse your details with your permission. (link to dataprotection page)

Sincerely (Name).

SUGGESTED EMAIL WORDINGTO SEND CUSTOMER SURVEY

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WWW.MYKIDSTIME.COM/BUSINESS

Tip: Keep everything, questions and results, on ashared drive or document for easy access in thefuture

Tip: Be sincere in what you write and ask fortheir help!

HAPPY SURVEYING!

Tip: Let your customers know whatimprovements you have made by sendingthem a ‘Thanks for taking our survey, wevalue your feedback and have listenedand this is how we have improved’ emailafterwards.

8 ANALYSE THE ANSWERS & USETHE DATAMake sure to analyse your data once the surveyis finished.

Whether you want to report it to your customersto show that you have made use of theirresponses or use it to show staff so that you canimprove your offering, keep and refer to thesurvey often.