10 commandments of augmented reality projects
TRANSCRIPT
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Content• About Us• Almirall Case Study• Plandent Case Study• Winewoo Case Study• Best Practice Lessons
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We enable brands or publishersto link real objects directly to digital experiences.
We provide Image Recognition and Augmented Reality tools for developers and agencies.
more accurate than our nearest competitor*
33+ 25%million scans every month
million smartphones powered by Catchoom
40+4+ 20%* -according to independent benchmarking performed by Layar, 2013
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We’re the “Catchoom inside” for…
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Community Facts & Figures
• 5,000+ developers• Most frequent CraftAR use case: scan-
to-buy• Most common object recognition app:
beverages (esp. Wine bottles)• Fastest growing segment of enquiries:
Educational case-studies• Campaign with most scans: world cup
football stickers (+100m scans)• Strangest enquiry: recognising the head
of a deer whilst in motion
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Objective: a virtual pharmacy assistantClient: Almirall wanted to reach their customers directly for education and guidance purposes.
Features upon recognition:• Usage guidelines• Promotional content• Alerts for drug dosage
FotoFarma App
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Plandent used Image Recognition via our Adobe Phonegap plugin to recognise over 10,000 SKUs
Dental professional simply point, scan and re-order supplies via the app and so avoid stock-outs
Plandent Scan-to-order app
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Plandent expects 60% of its customers to download the app by end 2015
Image Recognition used as most straighforward way of connecting products to Plandent’s m-commerce platform
Plandent Scan-to-order app
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200,000 wines in the palm of your hand
• App published in Jan 2015• Covers 80% of French wines• Taps into a $330m dollar
market• In US, 84% of shoppers use
smartphone to inform buying decisions while in-store
Winewoo
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Key success factors
• Well-established web community as foundation for app
• Simplicity of concept –no gimmicks
• Taps into motivated, regular buyers
• Community concept provides stickiness
Winewoo
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The 10 Commandments of Best Practice for AR campaigns
1. Plan your process2. Focus on a simple concept3. Make it useful as well as attractive4. Track interactions5. Provide instructions6. Do preliminary testing7. Add eye-catching calls-to-action8. Ensure digital content complements
the physical9. Do final testing10. Spread the word