10 best practices you can learn from successful sports marketers
TRANSCRIPT
10 Best Practices You Can Learn FromSuccessful Sports Marketers
May 10th, 2011
WebinarWebinar
Dial-in telephone: +1 (213) 286-1201Access code: 420-757-706Webinar ID: 396-242-880
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Today’s webinar is moderated by:
Adam PeddicordSr. Account Manager
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Agenda
• 10 areas sports marketers have it right
• Examples from the sports world
• Why it’s working
• Implications for the rest of us
• Specific ideas to test in your campaigns
• Q&A
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Creative use of resources
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Creative use of resources
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Yes, we actively market to past customers No, we do not actively market to past customers No, but we plan to start marketing to past customers Not sure
Do you actively market to pastcustomers?
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Manage the detractors
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Manage the detractors
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Bundling
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Merchandising
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Marketing without a budget
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Marketing without a budget
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Broader definition of “customer”
• Past customers
• TV viewers
• Corporate customers
• Out of town fans
• Influencers
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Yes No No, but we plan to have one in the future Not sure
Do you have a proactive emailstrategy by customer/prospectsegment?
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Segmentation
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Partner co-marketing
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Community participation
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Storytelling & emotional leverage
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More best practices
• www.mattonmarketingblog.com
• Search for “baseball”
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More re-engagement tactics specifically tailored to your business Lifecycle marketing strategy best practices Email deliverability tips and consultation services Best ways for integrating email & social media
Would you be interested inhearing more from WhatCountsabout any of the following:
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Contact Matt Heinz:
President,Heinz Marketing Inc
@heinzmarketing
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Contact Us
WhatCounts, Inc.315 5th Avenue South, Suite 800Seattle, WA 98104800-440-7005www.whatcounts.comTwitter @[email protected]
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