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Travel during Ramadan of travellers plan trips less than a week ahead 46% of trips during Ramadan are over 12 days long >50% MENA travellers prefer travelling within the region 75% peak travel booking hours Ramadan Travel Seasonality Inbound Trip Planning Outbound Trip Planning The largest number of inbound travellers book their trips 2-6 DAYs before EID Travellers out of Saudi Arabia, Bahrain, Qatar, UAE, Kuwait & Oman book their Eid trips between 10 pm & 2 am than their trips at other times of the year further in advance 01 May 0% 1.5% 5% 2% 3% 4% We see a large spike in family travel bookings Family travel During Ramadan up to 133% increase during Eid, compared the rest of Ramadan 10 2.5% 3.5% 4.5% 1% 07 May 14 May 21 May 28 May 04 June source: ADARA Internal Data Bookings made during Eid

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Travel during Ramadan

of travellers plan trips less than a week ahead

46%of trips during Ramadan are over 12 days long

>50%

MENA travellers prefer travelling within the region

75% peak travel booking hours

Ramadan Travel Seasonality

Inbound Trip Planning

Outbound Trip Planning

The largest number of inbound travellers book their trips

2-6 DAYs before EIDTravellers out of Saudi Arabia, Bahrain, Qatar, UAE, Kuwait & Oman book their Eid trips

between  10 pm & 2 am

than their trips at other times of the yearfurther in advance

01 May

0%

1.5%

5%

2%

3%

4%

We see a large spike in family travel bookingsFamily travel During Ramadan

up to 133%increase

during Eid, compared the rest of Ramadan

10

2.5%

3.5%

4.5%

1%

07 May

14 May

21 May

28 May

04 June

source: ADARA Internal Data

Bookings made during Eid

@adaraglobal/ADARAGlobal

/company/ADARA-

www.ADARA.com

Outbound Traveller Breakdown - UAE

spend more on their hotel stays during Ramadan & Eid

Inbound Travellers to UAE & KSA

Inbound Traveller Breakdown - UAE

Outbound Duration - UAE see the largest growth during Eid

increasing by 50%8 to 11 day trips

43%Family travel increases by

during Eid5%Couple travel increases by

during Eid

28%Family travel increases by

during Eid

7%Couple travel decreases by

during Eid

Know What Travellers Need Next

Travellers into UAE and Saudi Arabia

than they do during the rest of summer

Travellers Stay Longer

People travel for longer during Eid al Fitr. We see the largest increase in trips in the 8 to 11 day bracket

+70%Bahrain

+64%Qatar

+50%UAE

and we see fewer people taking shorter 2 to 4 day trips

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