1 what on the hill is going on?? overview of government relations/advocacy in the non-profit sector...
TRANSCRIPT
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What on the Hill is going On??
Overview of Government Relations/Advocacy in the
Non-Profit SectorJanuary 30, 2013
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Overview of Government Relations/Advocacy
1) Definitions2) Why is GR Important3) A Framework for GR 4) Basics of Strategy
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Origin of the Term - LobbyistInitially (1600’s), petitioners would hang out in the corridors and reception rooms outside the British parliamentarychambers (the lobby) in which the legislature met, and try totalk to and persuade individual Members of Parliament totake up their cause as the Members walked in and out of thesessions.
This area is now referred to as the “Tim Hortons”
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Federal Definition of Lobbying
Communicate with a Public Office Holder regarding:• Introduction/amendment of any Bill or Resolution • Introduction/amendment of any Regulation • Development/amendment of any Policy or Program• The awarding of any Financial Benefit• The awarding of any Contract• Scheduling of a Meeting
You are able to request publicly available Information!
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Advocacy vs. Lobbying
When organizations advocate, they seek to affect some aspect of society, whether they appeal to individuals about their behavior, employers about their rules, or the government about its programs. Lobbying generally refers specifically to attempts to influence government decisions that is more rooted in self-interest.
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Advocacy vs. Lobbying
The distinction is helpful to keep in mind as the laws/regulations limiting the lobbying done by organizations may not apply to other advocacy activities.
To confuse you further….
We will use the term Government Relations
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Definition of Government Relations
Communications
with Decision-Makers
to effect Outcomes
(What?/When?)
(Who?)
(Why?)
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Why is GR Important?• Pythagorean Theorem
• Gettysburg Address
• Declaration of Independence
• Charter of Rights & Freedoms
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286
1,300
2,609
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GR –Shift From…
As taxpaying citizen you expect your
government(s) to fulfill certain responsibilities
and evaluate governmental actions it terms of
Wrong or Right
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GR –Shift To…
As a person acting in the interests of a
corporate entity you need to view
government(s) as rulemaker and view
governmental actions through a lens of
Losers & Winners
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Classification Timeline Analysis (CTA)
A process that involves determining
what you are asking government for
and then selecting a strategy(s) that incorporates your “ask” with where
in the system your issue is.
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Why CTA?
By providing a framework for the process, it allows people to have a conversation about strategy and a basic foundation for developing risk analysis and evaluation mechanisms.
GR strategy is still more art than science!!!!!
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Classification/Timeline Analysis (CTA)
WHY?
Policy Procurement Presents
Chasing Envelopes
Selling to Martians
Rules of the Game
The first step is to define what category your “ask” is!
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Procurement: Government as Customer
Classic Marketing Issue:
Product/Price/Promotion/Place
“Determine needs and fill them better than the competition”
Feds spend about $13 billion/year on goods and services
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PROCUREMENT
I used to be disgusted when I read those stories about the military buying $800 toilet seats… now I wonder if the company that sold them actually made any money!
Source: Canadian company executive after 2 years of trying to sell to the government
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PRE$ENTS…..
The Feds give out over $26 Billion a year from over 50 Departments and Agencies from over 700 envelopes!!!!!!!!!!
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Presents: Federal Money now comes with some Conditions…
• Capacity building for organizations unless directly aligned with the mandate of YOUR organization
• Research and polling activities not directly tied to the mandate of YOUR organization
• Governments don’t like to be criticized with their own resources (Court Challenges Program)
• There will increasingly be less and less in this envelope!
Don’t bite the hand that feeds you!
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POLICY: Definition
Policy refers to all the legislation, regulation
and guidelines that frame, and influence, the
environment in which business operates.
The RULES of the game!
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Classification/Timeline Analysis (CTA)
WHY?
Policy Procurement Presents
Good Rules
Bad Rules
New Rules
Sad Rules
Issue of interpretation of regulations
Drop existing/planned action
Adopt new legislation/regulation
Modernize/adjust existing rules
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Classification/Timeline Analysis (CTA)
Policy - Good Rules
Key GR Challenge: Getting government to interpret regulation differently
You will be dealing with Bureaucrats, and the outcome will
be based on facts. Don’t waste any political capital on this,
a Minister will not overrule their officials. Use your
Resources to put together the most persuasive argument(s)
possible
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Classification/Timeline Analysis (CTA)
Policy - Bad Rules
Key GR Challenge: Getting the government to drop existing, or planned,
legislation
Your chances of success will be dependent on where you areon the Legislative Continuum. Your argument will need toaddress the fact that the policy objective is not being met,and/or that the unintended consequences outweigh thebenefits
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Classification/Timeline Analysis (CTA)
Policy - New Rules
Key GR Challenge: Getting the government to adopt new legislation/regulations
You are starting from below zero. You will need to convince
policy-makers that there is an issue that requires a
government intervention and that the solution that your
legislative proposal represents is the best option. Try to find
other jurisdictions that have similar approaches to yours
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Classification/Timeline Analysis (CTA)
Policy - Sad Rules
Key GR Challenge: Getting the government to change existing legislation
The government has already recognized the need to intervene,
so you can concentrate on convincing them that the current
rules are obsolete and need to be modernized
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Classification/Timeline Analysis (CTA)
On issues of Policy (Rules), it is important to understand where the issue is on the decision-making continuum and what the process for changing/modifying those rules would be.
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GR Step 2: Determine where your issue lies
Casual Mention
Royal Assent
Formal Mention
Formal Intention
Request for Input
Draft Legislation
Senate Committee
House Committee
GR Opportunities
Formal Approval
Approval in Principle
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For every action…In government, nothing happens in a vacuum.
Once you determine what you are “Asking”
government for, you need to review who the
other “Winners” would be and who the
“Losers” would be. Always anticipate
“Pushback”
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GR Process Basics
1. Clearly Define your “Ask” – Classify it!
2. Align Interests (“Winners”)
3. Anticipate Pushback (“Losers)
4. Intervene as early as possible
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Components of a GR Program
• Government Activity Monitoring• Communications• Contact Programs• Issue Intervention• Events
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Government Activity Monitoring
The key consideration here is timeliness.
The sooner you can identify an issue of potential concern the greater your chances of effecting the outcome.
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Important Sources
• Campaign Platform Documents• Speech From the Throne• Budget Speech• Departmental Plans and Priorities• Ministerial Statements and Speeches• Speeches by Senior Public Servants • House and Committee Statements
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Partisan vs. Political Actions
• At the foundation of Partisan Action is the notion of “us” vs. “them” with a overlay of “good” vs. “bad”
• Political Action involves building ongoing relationships with all players that is driven by facts and aligns interests
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Being Right…..
Be factual, spin is tolerated but dishonesty is
not. Put your argument in the best light
possible, “Winners & Losers” provides more
opportunity than “Right or Wrong”
to stretch your argument(s).
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In the Right Way…
1. Is this a bureaucratic or political decision?
2. Does it require legislative, regulatory or Order in Council (OIC)?
3. Speak Their Language
4. Understand Their Situation
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With the Right Person…
Provincial and Federal governments maintain
an online directory (database) of all staff.
You can search by:• Name• Department• Position• Etc.
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At the Right Time…
If you understand the financial and legislative
cycles of government, you will be able to
align your ask/intervention with
the decision-makers requirements,
timelines and deadlines.
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Contact Programs
Find your Natural Allies
Know your Respective Ministers/Parliamentary Secretaries/Critics
Know your Legislative Committee(s)
Identify Key Bureaucrats
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Issue Intervention
Your “Point” should include:
• Rationale for change you are seeking• Clear and realistic “Ask”• Reference to change mechanism/process
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Issue Intervention
•Never do any heavy lifting by yourself
•Strength in numbers (Blowfish)
•Use the media wisely
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Events
• Great potential for creative strategy
• Increased Importance given new lobby rules
• Provide Profile for key elected officials
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The Government Relations (GR) Process
1) Determine your existing/potential points of contact with regulatory framework(s) and monitor the activities of government(s)
2) Identify potential friction points or areas for action
3) Determine the key “Asks” and points of resistance. Align interests of “Winners” and anticipate “Pushback” from “Losers”
4) Develop strategies for intervention and monitor outcomes against identified GR objectives