1. what factors influence your own and other’s political views?
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1. What factors influence Your own and other’s Political views?. 2. What is “bias” and where is there “bias?”. Chapter 9: Public Opinion And the Media. Political Socialization. Family School Religion Peer Group Gender & Equality 6. News Media. What Shapes Public Opinion? - PowerPoint PPT PresentationTRANSCRIPT
1. What factors influenceYour own and other’s
Political views?
2. What is “bias” and where is there “bias?”
Chapter 9:Public OpinionAnd the Media
Political Socialization1. Family2. School3. Religion4. Peer Group5. Gender &Equality6. News Media
What Shapes Public Opinion?“OPINION MAKERS”
1. Interest Groups
2. Journalists
3. Politicians
4. Other
Polling1. Straw 2. Opinion3. Benchmark4. Tracking5. Exit6. Push
Hello. My name is ____________ and I am calling from _____________, a national public opinion firm. We are conducting a brief survey about issues facing people in Michigan, and this number was selected at random. According to my instructions, I
am to interview the youngest man [ALTERNATE WITH: YOUNGEST WOMAN, OLDEST MAN, OLDEST WOMAN] in your household who is registered to vote at this address.
Would that be you? [ON FIRST TWO NIGHTS, CALL BACK TO REACH DESIGNATED PERSON] Would that be you?
[SCREENER] How likely are you to vote in this November’s elections for President, Congress and state legislature. Are you almost certain to vote, will you probably
vote, are the chances about 50-50, are you unlikely to vote, or are you definitely not going to
vote? Almost Certainly 1
Probably 2 50-50 [TERMINATE]
Probably not [TERMINATE] All Other [TERMINATE]
Benchmark Poll
SamplingRANDOM
a group of people selected at
random from the general
population; used in opinion polling
SCIENTIFIC the selection of a
small group of people that is
representative of the whole
population; used in opinion polling
Mass Media
Social Mediameans of interactions among people in which they
create, share, and exchange information and ideas in virtual communities and networks
Political Influence on Media1. Staged Events
2. Spin
3. Sound Bites
4. Leak
5. Photo-Op
Media Influence1. Bias
2. Horse-Race
3. Soap Opera
4. “Got-chya”
5. Mudslinging