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Windows Flash ArrayMicrosoft Powered by the World's

Fastest Storage

Partner BriefingEric Herzog

Chief Marketing Officer and SVP of Business DevelopmentApril 2014

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Partnerships in a Flash – Thank you.

>350Customers

Strong Violin Penetration of Global Fortune 500

Web/Cloud, Telco, Banking, Retail, Government, Healthcare, etc.

Wide Variety of Enterprise and Cloud Deployments and Workloads

1000s deployed 10’s of Petabytes delivered Primary Storage & Enterprise

Application Acceleration

Flash

Leader

$1$11

$54$74

$108 • Award Winning Solutions• Over 66% Revenue from Channel Partners• Strong Growth

• 46% FY13 -> FY14 • 350 Employees with 105 Engineers

• New Management Team

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Powerful Customer ROI and TCO

$400,000 savings in operational costs

$1.2M savings on legal fees and $775,000 savings in CAPEX

$500,000 in savings with an accelerated storage platform

ROI in >1 year with 90% reduction in report time for its billing application

ROI in 11 months; reduced nightly report times by 3X for Oracle E-Business Suite

50% reduction in total cost of ownership

$150,000 savings annually in Operation costs

Up to 80% reduction in cooling, power, space costs, and YoY savings of £200 per VDI unit

“Reduced the cost per IOP by nearly 9X (from £8.88 to £1.03)”

Mary Reeder, CTO

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Flash: An Incredible Market Opportunity!

All-flash market projected to grow to $3.96 Billion revenue in 2015*

*Gartner: Market Share Analysis, June 2013

Gartner Flash-based Storage Array Market Share**

**Gartner: Market Share Analysis: SSD Component and SSD-Based Appliances Worldwide, 2012, June 2013

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Violin Delivers Real World Benefits

Violin Maestro All Flash Caching

Violin Windows All Flash Array

Violin 6000 All Flash Array

StorageConsolidation

Power and Cooling

Server Consolidation

Software Licenses

ApplicationPerformance

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Unmatched Application Performance

5X improvement by reducing Qtr-End report times from 123 hours down to 25 hours

8X faster creation of virtual machine instances

ERP system is running 4X faster on the Violin platform

Video streaming application runs 10X faster on Violin Memory flash storage

85% improvement in report turnaround time in NCCD’s Oracle RAC database environment

>2X improvement: “Jobs that took 40 hours now take 18 hours.”

Chris Aiden, Head of Engineering

Reduced processing time for its mission-critical billing app by 76%

Database productivity increases by 40%, allowing for more reports in less time

Reduced 400M patient scans down to 1 minute from 60 minutes.

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Introducing The Windows Flash Array

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Drive additional revenue streams

Expand Microsoft software footprint

Scalability & Manageability

Drive Profitability with Windows Flash Array

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Windows in a Flash!

Transformative Speed in Storage

Consolidation and cost savings

Increases server utilization

SMB Direct for Microsoft applications

Enables file server functions

RDMA as a Storage Superhighway

Encryption Dedupe Live Migration Mirroring Scale-Out

Joint Violin - Microsoft Developed

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1.2M

1.0M

800K

600K

400K

200K

SQL WRITES*

Beta Site Performance: SQL* and Hyper-V

• SMB Direct reduces CPU load up to 30%• Latency averages 500 microseconds at Load

SQL READS*

HYPER-V WRITES

WFA

AFA

IOPS

41% Increase

54% Increase

2x Increase

30% Decrease

50% Decrease

SQL Writes

SQL Reads

Hyper-V Writes

Application Server CPU Utilization

Latency at Load

WFA

WFA

AFA

AFA

*All Microsoft SQL results based on SQLIO load test with Infiniband connectivity

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Where to Find The Opportunities

Target application workloads and use cases• SQL Server — Transactional apps, OLTP, Data Warehouse/BI, Big Data Analytics• SharePoint Server• Hyper-V — Consolidation, Hyper-V farms• Large Scale VDI — up to 5,000 persistent desktops at 300 IOPS per desktop (goal of 10,000)• File Server — QA, dev/test, staging

Optimize Microsoft IT environments• Improve ROI and TCO for MSFT Applications• Workloads with high random I/O• Improve utilization on Microsoft enterprise app servers• Hyper-V virtualization and application consolidation initiatives• Application and server sprawl stretching the limit of facilities footprints

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Windows Flash Array: The Software

Application ServersVM Hosts

Flash Array

HA Cluster

RDMA NIC

Redundant Power Redundant Fans

2-node Windows Failover Cluster per WFA- WFA has 2 blade servers as controllers each running an

instance of Windows Storage Server 2012 R2- System Center and PowerShell-based array administration

from remote management consoles Application workloads remain on application servers

- SMB Direct enables WFA data to load directly into the application server’s RAM for unmatched performance

- WFA controllers focused on maximum storage I/O- App server CPUs focused on the workload, not I/O

Storage is viewed as two Active-Active PCIe devices owning the same high availability flash

Scale by adding arrays- Adds 2 nodes to cluster; up to 4 array clusters initially

SMB Direct

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WFA: Software (Windows Storage Server 2012 R2)

SMB 3.0/SMB Direct/RDMA Data Deduplication Live Migration Thin Provisioning Compression Mirroring Replication (DFS Replication - Windows) Snapshots NAS: Scale-out File Server System Center 2012 R2/PowerShell

Microsoft optimized WSS 2012 R2 for Windows Flash Array

SMB Direct performance could not be achieved with any other vendor’s storage

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Communicates through IP or Infiniband protocol- Supports 10GbE at GA with IB shortly

thereafter- New HBAs for RDMA-enabled access- New blade servers operating WSS 2012 R2- Less expensive than fibre channel

(hardware)- Faster than fibre channel (IOPS, latency)

Initial shipments: WFA 64 TB

Windows Flash Array: The Hardware

Application ServersVM Hosts

Flash Array

HA Cluster

RDMA NIC

Redundant Power Redundant Fans

SMB Direct

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Windows Flash Array: Architecture

Microsoft environment‒ Array: Windows Storage Server 2012 R2

WSS 2012 executes/resides on the gateways‒ Host: (SQL Server, Hyper-V, etc.)

Works natively with Windows 2012 and 2012 R2‒ Connection is the big difference

Block to file Fibre Channel/iSCSI to SMB 3.0/SMB Direct

Applications do not reside on array‒ Apps reside on an application server‒ Windows Storage Server 2012 R2 on WFA

provides storage functionality for the array

ClusterCluster

Node 1 2 3 4

3U 3U

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Windows Flash Array: Use Cases SQL Server

• Transactional Apps, OLTP

• Data Warehouse

• Business Intelligence

• Analytics

Hyper-V

• Hyper-V farms• SW QA & Test• Virtualized

SQL Server, SharePoint Server & Exchange Server applications

File Server

• SW builds• Quality

Assurance• Development• Test

Windows VDI

• 5000 persistent desktops at 300 IOPS/desktop

• Goal: 10,000 desktops

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Find the pain! Workloads with high random I/O Low utilization on servers supporting enterprise apps Stalled virtualization or consolidation initiatives

Find the application owners and line of business owners! C-level executive: CFO, CIO etc. Finance teams Upper-level IT teams Application teams: Hyper-V, SQL, SharePoint, Microsoft VDI Storage and infrastructures

• Be sure to sell to additional teams, not just the storage and infrastructure teams!

Road to Success

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Windows Flash Array Partner Resources

Technical- Technical White Papers

Sales- Customer Collateral- Sales Training

Marketing- Solution Briefs- White Papers

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Windows Flash Array Key Benefits

*Violin is #1 in the Flash Storage Array Market

Up to 1M 4K IOPS in 3U

Microsecond latencies

Reduce OPEX by up to 80%

Consolidate and virtualize Microsoft applications with no performance penalty

Standardize on Microsoft management tools for training and cost savings

Reduce CAPEX the features of SAN, the performance of DAS, at the price of NAS

Business critical apps up to 10x faster and improved end user experience

*Gartner: Market Share Analysis: SSD Component and SSD-Based Appliances Worldwide, 2012, June 2013

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Global All-flash Array market to reach $3.96B USD in revenue by 2015

Violin is #1 in market share, according to Gartner’s most recent survey, June 2013

Windows Flash Array complements and supplements Violin’s existing solutions: - Violin All-flash Array - Maestro All-Flash Cache

Windows Flash Array offers you an additional revenue stream of $500M USD by 2015

Violin: THE Path Money and Profits

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Thank YouBusiness in a Flash.