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Vermont/New Hampshire/MaineVermont/New Hampshire/MaineATIS “Yellow Pages” StandardsATIS “Yellow Pages” Standards

Presented to ITS National ConferenceSession 39 Deploying ITS Standards: Real-Life Experiences

June 6, 2007

Robert T. WhiteVermont Agency of Transportation

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BackgroundBackground

• In 2002 as part of a collaborative effort with Vermont, Maine and New Hampshire (“TRIO”) the 3 states undertook a project to develop ATIS Standards for Traveler Information “Yellow Pages.”

• The ATIS standards would enable the 3 States to share Traveler Information seamlessly across their respective Traveler Information websites.

• TRIO Tourism departments would spearhead the effort with the goal that the standards could be adopted nationwide.

• TRIO would analyze existing Traveler Information message delivery mechanisms and standards.

• TRIO would utilize or conform to existing ITS Standards.

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Background (cont’d)Background (cont’d)

• 2003 Tourism Departments for Vermont, Maine, and New Hampshire met to discuss integrating tourism websites.

• Analysis of existing ATIS Standards implemented and none found to supplement requirements.

• ITS standards compliant (J2353/J2354) analyzed.

• Yellow Pages and Yellow Book features examined.

• Consultant contracted to develop ATIS Standards for TRIO (Vermont, New Hampshire, Maine).

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TRIO Final GoalTRIO Final Goal

True Regional Data Sharing

Web Services

CARS

VT Tourism

NH Tourism

ME Tourism

•Lodging/Dining•Attractions•Events•Shopping•Recreation•Itinerary Planner•Mapping/Directions•Road ConditionsVermontVacation.com

VisitNH.gov

VisitMaine.com

•Lodging/Dining•Attractions•Events•Itinerary Planner•Road Conditions

•Lodging/Dining•Attractions•Events•Recreation•Itinerary Planner•Road Conditions

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Analysis: J2354 MessagesAnalysis: J2354 Messages

Search_Messages

-traveler-Identity : string-entry-Location : RouteOrArea-directorySearch-Radius-requestPair : DirectoryTypePair-directorySearch-LimitEntriesReturned : int-directorySearch-Location-Location-directoryEntry-LocationType-start-end

Basic_Search_Request

-traveler-Identity[1] : string-traveler-Location[1] : RouteOrArea-directorySearch-Radius[1]-requestPair[*] : DirectoryTypePair-directorySearch-LimitEntriesReturned[1] : int-directoryEntry-LocationType[1]-start[1]-end[1]

Advanced_Search_Request

-traveler-identity : string-entry-Location : RouteOrArea-directorySearch-Radius-requestPair : DirectoryTypePair-directorySearch-LimitEntriesReturned : int-directoryEntry-LocationType-start-end-directoryEntry-Name : string

Name_Search_Request

-traveler-Identity : string-traveler-Location : RouteOrArea-directorySearch-LimitEntriesReturned : int-directoryEntry-LocationType-typePair : DirectoryTypePair-keywordPair-start-end-directorySearch-ConstraintsByProfile-directorySearch-OrderEntriesBy

Extended_Search_Request

This class diagram shows the definitions of the J2354 search messages.

In the analysis, it was unclear why some elements were repeated in messages, while others were left out; It was agreed the best solution was a consolidated approach.

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Yellow Book/Yellow Pages AnalysisYellow Book/Yellow Pages Analysis

• Information provided straight forward in alphabetical order.

• No uniformity in how lodging and dining are classified and presented in different states.

• Could not readily adapt to seasonal listings of events and attractions.

• Charged for extra services such as secondary classification, pictures, extra wording, website listings, etc.

• No way to search across state boundaries.

• Limited mapping.

• Limited to little or no driving directions.

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National American Industry Classification System - NAICSNational American Industry Classification System - NAICS

• After brainstorming, it was determined that best way to develop standards and message sets that would meet all states needs was to follow the NAICS codes.

• NAICS was developed in 2002 jointly by the U.S., Canada, and Mexico to provide new comparability in statistics about business activity across North America.

• NAICS codes included all elements and classifications needed to develop a fully functional and compatible set of ATIS Standards message sets.

• Next steps were to follow the NAICS code structure and incorporate the best of J2354, Yellow Book, and Yellow Pages data structures into the new standard.

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Message Classification SimplificationMessage Classification Simplification

• States agreed to simplify the classification of messages to the following:

1. Directory Request Message (Input)2. Directory Location Request Message3. Directory Name Request Message4. Directory Search Request Message5. Directory Entry/Reply Message (Output)

• Following the J2354 standard the following block diagram for data flow was created.

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ATIS Standards targeted audienceATIS Standards targeted audience

• To ensure the standards addressed and met the needs of the targeted audience, the traveling public, the states agreed to further narrow the messages sets to the most identifiable elements:

1. Dining2. Accommodations3. Attractions4. Tourism Events5. Shopping/Retail6. Recreation7. Info-Organization (others)

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ATIS Standards AdoptedATIS Standards Adopted

• The developed standards were approved and adopted by TRIO in 2005.

• Vermont was the first state to implement the standards into it’s Traveler Information website (VermontVacation.com).

• Website includes Attractions, Dining, Lodging (Accommodations), Shopping, Recreation, and Events.

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VermontVacation.comVermontVacation.com

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VermontVacation.comVermontVacation.com

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ATIS Standards Next StepsATIS Standards Next Steps

• Maine and New Hampshire are currently working on implementing the standards into their tourism traveler information websites.

• Discover New England (DNE) States (Vermont, Maine, New Hampshire, Connecticut, Massachusetts, and Rhode Island) have agreed to implement the new standards in an effort to create a single website that will share traveler information from all 6 states.

• Standards are free and available to any state!

• SAE-ATIS Committee recommendation/adoption of the standards.

• I-95 Corridor Coalition adoption.

• National adoption.

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Visit Vermont!Visit Vermont!

• Thank you for your time and attention!

Contact Information:

Robert T. White

RobertT.White@state.vt.us

802-828-2781