1 ttp://bit.ly/realtymotor ). - amazon s3...what i reveal next might surprise you quite a bit. this...

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Table of Contents

Study Reveals Where 98.6% of Brokers and Investors are Failing 2 Ways to Build & Grow Your Leads List

Transactional NOW Leads Now Leads #1: Give them “the numbers” Now Leads #2: Hot-Lists Don’t Fall Into These 2 Transactional Lead Killing Traps

“Later Leads” | Educate Your Prospects and They Will Buy Strategy #1: Reports, White Papers, and Analysis Strategy #2: Evergreen Educational Series

A strategic plan that you can implement in 6 simple steps Step #1: Specifically Define Your Target Customer or Client Step #2: Build a Lead Magnet That Your Target Customer Cannot Resist Step #3: Follow up with emails until your prospects buy or die Step #4: Set up a page where people can find and ask for your lead magnet

The Landing Page Step #5: Get your offer in front of people Step #6: Configure real, personal, but automated, scripted follow-up campaigns

Are You Ready to Turn On Your Real Estate Lead Machine? AutoPilot Lead Machine Resource List Worksheets Lead Machine Worksheet

Build Your Prospect Avatar Develop Your “Optin Bribe”

Lead Machine Action Pack Checklist

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AutoPilot Lead Machine A resource guide for investors and brokers who want presorted, highly-targeted, ready-to-go, buyer and investor leads delivered on autopilot.

This guide is for: ● Real estate auctioneers

● Real estate investors

● Commercial realtors

● Flippers

● Note buyers and brokers

● REO Agents

● Real estate investment brokers

● Tenant rep agents

● Commercial lenders

And other real estate professionals who are in the business of making money with real estate

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Study Reveals Where 98.6% of Brokers and Investors are Failing

How to Make Sure You’re Not One Of Them

Has this ever happened to you? You’re working a deal and it’s a good one, a big one… It’s the kind of deal that can really move the needle. It’s a significant amount of money. So you’re focused on it... You’re working it. You trust all the players involved. Its a “deal that makes sense” for everybody. And then you get the call... Sh*t. This deal is going sideways. It’s not going to happen. You get that empty feeling in your gut, the one that comes just when you realize that you’re going to be short of cash. The one where you realize that this deal isn’t going to come back together and you’ve got all your damn eggs in this basket. DAMNIT. Why does this happen?

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It’s not your fault - you did everything you’re supposed to do. So WHAT is going on? Here’s the thing... THAT’S THE REAL ESTATE BUSINESS… No matter what we do there is always risk that a deal won’t make it to the finish line. That risk is why we can make so much money in this business. High risk, high reward, right…? But making it through those failures can be tough, devastating even. They’re tough on your psyche, tough on your family, tough on your credit… The only way to get past this... the only way to make it so that losing a deal here and there, even at the finish line, just doesn’t matter to you is for you to have so many deals in your pipeline that you just shrug and move on… NEXT!

But here’s why you can’t just say ‘Next’ … it’s because...

There’s a 98.6% Chance That You Are FAILING at Consistent Lead Generation

I’m sorry I had to say it like that but this is just too darn important for me to sugar coat it. Allow me to explain. Each year I conduct a survey and sift through hundreds of personal

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responses from real estate professionals. I ask just one question:

“What is the biggest challenge in your business? What’s the one thing that if fixed would allow you to double your business?”

Each year I get the exact same answers (in this order!). This year you said that you could double your business if you just had a reliable source of these 3 things:

1. Buyer leads 2. Funding for your deals 3. Seller leads or access to real deals

I’ll bet you’re not surprised by that list. I wasn’t surprised by that list. But what I reveal next might surprise you quite a bit. This year we also conducted a study of the lead generation efforts of hundreds of real estate investors, commercial and investment brokers, and note buyers and brokers. We looked at their lead generation strategies and tactics, at their online presence and credibility ratings, we examined their websites and social profiles and anything else we could find.

What we discovered I find shocking...

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Only 2.9% of You Are Doing ANY Online Lead Generation At All... and Half of Those Are Doing it All Wrong

When I first realized what we were finding I thought... “Surely this can’t be right, surely we’re missing something.” But no. What we discovered is that even today as nearly everyone you know is online not just at home but on their mobile device - STILL ...

● 79.4% of you have no website, no web presence of any kind, not even a domain name so that you can have a professional email

● 11.8% of you have registered a domain name but haven’t bothered to change the under construction page (that is not helping...)

● 5.9% of you have a fully functional website BUT 49% of those have no lead generation in place

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● 2.9% of you have some way to get a lead online but…

● ONLY 1.4% of you are doing proper, repeatable, scalable lead machine style marketing

If you’re not in the top 1.4% today, then the rest of this guide is written just for you.

When you implement the plan and tactics you’re about to learn you’ll be shocked at how quickly you’ll catapult your business to the upper echelon.

Over the next few pages I’m going to walk you through a simple step-by-step process that generates hundreds of leads for me per month.

None of what I’m going to show you is my opinion. It is fact.

You’re going to learn how to take proven best practices and apply them to your business.

● Even if you think, “My type of clients don’t go for that.”

● Even if you say, “I’m not really technical, I don’t get the website thing.”

● Even if you say, “I’m just too busy to do this now.”

● Even if you’re just getting started and even if you’re an “old hand”

I’ve employed the system I’m about to show you now in multiple businesses. Today I get hundreds of leads per month with virtually no advertising budget.

I have a six-figure revenue stream built entirely on what I’m about to reveal.

The big win for you today is that instead of you having to get a master’s

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degree in direct response marketing, I’m going to give you…

A strategic plan that you can implement in 6 simple steps

But first…

There Are 2 Good Reasons You Should Not Follow Through with What You’re About to Learn

Those Are:

A. You already have a steady stream of more business than you can handle.

B. You’re not really serious about your business, you’re what Mark Cuban calls a “wantrepreneur” and you’re just playing pretend

So long as you don’t have these excuses, let’s get on with it!

You’re about to launch a simple system that will automatically educate and motivate your best prospects to meet and do business with you when they are ready.

Since I’ve started using this method:

● I grew my business by more than 394% in a single year

● I am regularly asked by people if I’ll mentor them for money

● I’ve been interviewed nearly a dozen times about it

● My business predictably grows and generates six-figure revenues

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● Dozens of investors contact me every week with their buying and investment criteria (almost all of which I turn down)

● I’m sought out by high-level professionals responsible for hundreds of millions, sometimes billions in capital - for input and advice

I’m not getting these results because I’m special.

I’m not special.

And I’m not telling you this to brag. I’m telling you this so you can catch a glimpse of what’s possible with a strategic online plan and because I want you to run with this and succeed.

I “eat my own dogfood,” meaning the following information comes 100% from practice, not theory. It comes from sending tens-of-thousands of emails (a month), testing, and it comes on the back of a lot of failure.

When you do this right you’re going to be able to pick and choose who you work with, who can invest with you, who can buy from you.

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First Let’s Talk Lead Funnel… Sexy! For every stage in your sales funnel you have ratios. You may not have done the math yet but they’re there. This is what typical numbers in a funnel might look like...

Leads Qualified Presented Negotiated Closed

20 5 4 2 1

100% 25% 20% 10% 5%

You should notice 3 things here.

1. You need a bunch of leads to get a deal

2. There are a lot of wasted leads on your way to a deal

3. There are 2 ways to double results. Increase lead volume or increase conversion rates.

What a lot of people in the business fail to understand is that the cold lead today is tomorrow’s signed contract. 80% of your leads will not be ready to take action today but WILL take action within the next 12-18 months. Your job is to be there when they’re ready. The other 20% are going to “self-select” and ask you to work with them today. Your lead machine should do the following, it should:

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● Fill your funnel with just the types of leads you’re looking for

● Run day and night while you're busy making money, even while

you sleep

● Sift, sort, and pre-qualify your leads for you, automatically

● Require almost no technical expertise

● Takes less than 30 minutes a day

● Be completely automated

Automation is key. If your systems are too much work you will not EXECUTE and your machine will fail. So here it is… on the next page I’m going to ask you to do some things. Before I do… know this! You may think that what I’m about to ask you to do to revolutionize your business is simply too much work.

Stick with me because I’m going to show you how to automate and outsource almost everything.

Let’s move on to the meat of it then... shall we?

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2 Ways to Build & Grow Your Leads List

Transactional NOW Leads

Transactional leads are “Now” leads. These are prospects who are on the hunt for a deal today. There are 2 ways to get “Now Leads” Now Leads #1: Give them “the numbers”

People who are truly interested in the deals, the opportunities, the listings that you offer will exchange their email for more detailed information. This includes:

○ Financials ○ Rent rolls ○ Floor plans ○ Terms ○ Rates ○ Due-diligence packages ○ Property information packages ○ and the like…

Never, never, never give this stuff away unless its in exchange for an email. Whether on LoopNet, or Craiglist, your own website, it doesn’t matter. DO NOT give away any details except in exchange for an email address. If you only do this one simple thing you could smash your last year’s record. What if I have people email me and request the info?

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This is NOT optimum. Here’s why:

1. It requires you to do work that could otherwise be automated 2. The prospect has to wait for you to do it 3. If you plan to follow up by email in the future you shoudl be asking

for permission Frankly, you need systems for this. Too many deals will fall through the cracks if you have people calling and emailing you for deal info. Stop this practice today. Instead:

1. Have every request for info add their email to a form. 2. Have your email software automatically send that inquiry the

documents or details they requested. 3. Tag that person in your email software with their interests for

future follow up You should implement this immediately if you are looking for investors, buyers or lessees and you source product (deals) of any kind.

Now Leads #2: Hot-Lists

This is your secret stash. It’s your private curated list. Get on this list and you’ll send the deals before they go anywhere else, a commercial REO hotlist, “Early Notice” on upcoming auctions. This is your “insider’s” list. You might even already be building lists like this. Productize and advertise it.

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What’s that mean? That means if you’re scouring the market and finding deals put a name on that list and let people know you offer it. Give it to them only once they ‘optin’. Don’t Fall Into These 2 Transactional Lead Killing Traps

Trap #1: You “Spill Your Candy in the Lobby” To borrow a Sandler Sales term. You’re so eager to talk about the offer that you give all your info away up front. The lead never has any reason to engage with you. You don’t get the email or a call - the lead goes elsewhere.

Trap #2: You Fail to Segment Your List You’re might already sharp enough to be capturing email leads. Don’t email all the people all the time. Don’t do this. Focus on only sending your leads the types of opportunities they’re interested in. More about ‘tagging’ in the action pack.

“Later Leads” | Educate Your Prospects and They Will Buy

The rest of this guide is about this kind of lead. This is how you’re going to start building your lead machine.

High level: You are going to offer to trade valuable, highly specific information to a targeted prospect audience.

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63% of the people who do business with me today go through a highly targeted

educational email series first. This is magical because it does 3 things automatically:

● Identifies targeted leads. Because your customer “self-selects” meaning they raise their hand and say “Yo! I am interested. I’m a good lead.”

● Builds trust. Because you’re going to deliver real information with real value that will move them closer to their goal.

● Prepares the field. You’ll silently, almost sneakily, be teaching your prospects exactly how and why they should do business with you.

There are 3 primary kinds of content that your leads are just dying to get their hands on and I’ve reduced them to 3 the following strategies.

Strategy #1: Reports, White Papers, and Analysis

Are you doing regular research, reports or analysis?

Do you devour local market information?

Do you keep spreadsheets on sale prices of foreclosed properties in your area?

Do you track sales prices for non-performing loan pools?

Do you track which banks in your market have REO and non-performing loan sales?

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If so, you should be offering this to your best prospects.

There is a huge perceived value in white papers, webinars, analysis, reports, video updates...

If you’re not already doing this then this strategy might not be the one you want to start with.

I’m not saying don’t do this. But if you’re not already deep in the data then don’t start here. It will be too much work.

Do this later to feed your machine.

Strategy #2: Evergreen Educational Series

The Evergreen Educational Series is “the money.”

It’s the money because it’s something you build one time that lasts for years.

My Bank Direct Success Email Mini Course has educated thousands of people who turned into hundreds of paying customers netting me a huge return accounting for more than 63% of my sales since I wrote it in 2011.

Even as you read this, that lead machine is identifying, qualifying, following up with, then converting, new leads to sales for me every single day.

You need a quiet cash machine working for you day and night.

You’re going to build your quiet money machine so that it works methodically every day and night no matter where you are or what you’re doing.

The beauty of this little lead beast is that once you build one, you might

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want to build 2, then 3, because once it’s done it’s done - you are no longer actively involved in it. It… just… keeps… going.

PRO TIP: Unlike monthly reports, unlike timely white papers, unlike your listing emails, this lead monster just keeps going.

Everything else you do has an expiration date.

At this point I hope you’re dying to get down to brass tacks and get going on your action steps.

So let’s do it.

A strategic plan that you can implement in 6 simple steps

Step #1: Specifically Define Your Target Customer or Client

You Can Use This Methodology To Find:

● Private money for your deals ● Funding or equity partners ● Cash buyers ● Note investors ● Motivated sellers ● Any kind of tenant ● Property owners ● and the list goes on...

But it can’t find them all. Each machine MUST target 1 specific type of prospect.

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Right now you need to pick one. Pick just one. Describe the perfect client or customer. Describe exactly the person who you want to do business with today. What are their biggest fears? Pains? Where do they live? How much money do they make? How many deals have they done? Where do they have their money (IRAs)? What do they want to achieve? For example:

● New or aspiring accredited note investors in the US with at least $250k to invest

● Office tenants in high-tech businesses in Austin, TX looking to move up to bigger space

● REO flippers, construction guys, and investors who turn over 8-10 properties per year in the Greater Boston Area

● Small multifamily owners in the Baltimore area who are looking to trade up

Who are you trying to work with. Your entire business depends on how well you can define this.

Step #2: Build a Lead Magnet That Your Target Customer Cannot Resist

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Why are you reading this right now? What brought you now 18 pages into this guide?

You’re here because you’re trying to solve a problem. Just so happens it’s a real estate leads problem.

Your best prospects have a problem they want to solve. What is it?

You just defined who your target customer is, your dream customer.

● What do they want? ● What are their challenges? ● What are they trying to accomplish? ● What are their fears?

If you don’t know any of this I suggest you go back to the drawing board and get an understanding of where you add value and how you fit into the market.

Otherwise...

Brainstorm right now, take out a piece of paper or open up an Evernote and start writing down all the common questions, fears, and objections that your very specific target customer has.

Do it now…

OK how many did you come up with?

Well here’s just one formula that you can use to start to build your lead magnet, your optin bribe. {fill in the blanks}:

{number of items} things/questions/secrets that every {target customer} must know/consider/ask

before they {transact, invest, etc}

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● 5 questions every apartment building owner in Baltimore must ask before they even consider selling

● 7 questions Austin area office tenants must ask the landlord before they sign a lease

● 6 secrets Boston area “flippers” won’t tell you about how to make money locally with REO

Getting the idea?

Brainstorm right now and throw some of these down on a page.

In the RealtyMotor Academy we’ll walk through how to make your offer completely irresistible to the right customer.

RealtyMotor subscribers have a library of prewritten targeted campaigns including the landing page copy and all the follow up educational emails.

Now, you might get to this point and decide that this is hard.

So here’s an easy way to build LOADS of valuable content in under 90 minutes even if you HATE

WRITING and have NO TIME.

Write down all the questions, pains, problems and objections that you just came up with in your brainstorming. Read them into a recorder on your computer or phone (Rev.com and the mobile app that comes with it is fantastic for this).

Read the question then talk about the answer.

I guarantee if you let yourself go with this exercise you’ll look up after you’ve talked for an hour or more and you’ll have a veritable tome of information that your ideal prospect, your best customers or clients, will

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be dying to get their hands on.

Now all you have to do is get 5 or 6 of the items you just talked about turned into emails or a downloadable PDF with a follow up series.

Deliver the information in a series of 5 or 6 email delivered 1-3 days apart. Set these up in an autoresponder or automation series so that the emails are delivered sequentially, automatically.

RealtyMotor subscribers get an email marketing service with pre-written plug-and-play templates for a variety of target customers. Simply drop your company’s information in and you’re off to the races.

Step #3: Follow up with emails until your prospects buy or die

80% of the leads you get this month are not going to be ready to buy for 12 to 24 months.

If you’re serious about building a real business with sustainable cash-flow you need to be at the top of the list of this 80% of prospects so that they automatically reach out to you when the time is right.

Through repurposing the content you created in Steps 1 & 2, you’re going to set up a continual stream of traffic to your site.

The first set of emails a prospect gets from you position you as an expert by delivering quality information and insight into a particular topic that you have some specialized knowledge about.

This is your introductory series.

(Don’t be intimidated by this. You have specialized knowledge. You wouldn’t be in this business if you didn’t. You are expert enough on a

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topic, no matter how narrow. In fact the narrower the better.)

Advanced: “Lifecycle” Emails for Real Estate

Your second set of emails is designed to build rapport and to extract more information from your prospect in a non-threatening, non-salesy way.

In my business after a prospect goes through the initial introductory email series they will hear from me no less than 38 times - automatically.

The easiest way to do this is to take the content that you produced in the beginning (the recording of the Q&A) and turn that into a series of short articles.

Not only will this help you gt organic traffic you can use this content to send email subscribers back to something valuable on your website again and again.

This follow-up set of emails is designed to keep you top-of-mind because, remember, 80% of your leads aren’t prospects today but they will be in the next 12 to 24 months.

More Advanced: “Lifecycle” Emails for Real Estate

What happens after someone does some business with you? if you’re like most people they might get a thank you note or a gift and then that’s about it (if that).

What would happen if the people who you closed business with heard from you on a regular basis over the next few years? Answer: Magic.

You’ll see more referrals and repeat deals than ever before. More about this later.

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Step #4: Create a page where people can find and ask for your lead magnet

You are only going to ask for their email to start.

Repeat after me:

“I am only going to ask for their email to start.”

What do you do when you encounter a form with 20 fields on it?

You stop.

You think...

“Do I really want to do all this?

Has this person even got what I want?

Is this worth the time?

What will they do with my info?”

When you met your spouse did you propose that night? No. You had a date, you met each other’s families, you got to know each other.

First you’re going to get to know your prospect (more about this in a minute) and you’re going to do that by email. Later we can automate the process of getting all their details.

The Landing Page

Since we’re not looking to get married yet, and, in fact, we don’t even know if this is a good fit between you and your prospect, you are going to offer your visitor exactly 1 thing on that page: your “lead magnet”

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and nothing else.

The fact that you’ve taken the time to define your target precisely means that when they “opt in” to your list, when they decide to drop their email in your form its because you have what they want.

The person self-selects as your best prospect.

Here’s what I mean.

If your lead magnet is entitled...

“5 Things Every Baltimore Area Multifamily Owner Needs MUST Do to Maximize Their Return When They Sell”

Who do you think is going to subscribe to that?

More about this later.

If you don’t have a website yet or any other place to put your landing page check the resources at the end of this report.

Step #5: Get your offer in front of people

Yes, you’re going to need targeted traffic, meaning you’re going to need to get the right people to look at your landing page.

It’s easier than you think...

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Remember: Only 1.4% of your competition is doing anything interesting online at all.

Remember this chart?

You don’t have to be a marketing genius, you don’t have to be an SEO expert, you don’t have to be a social maven.

You just have to do a little bit more than your competition. And just look!... they’re doing nothing.

I grew to six-figures in annual revenue only from almost entirely free web traffic.

Add to that targeted paid and social traffic and you’ll be an unstoppable force.

How much would your business bring in on autopilot if you had 50 or 100 new leads entering your funnel each month?

Pro Tip: Facebook Pages

You can start a Facebook page targeting your specific customer today: “Nashville CRE”, “National Note Buyers” - add a landing page optin form with your real estate email marketing software (or use ours and do it with 1 click) and start getting leads online tonight.

There are literally hundreds of ways for you to start getting qualified traffic and high value leads.

More about traffic later…

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Step #6: Configure real, personal, but automated, scripted follow-up campaigns

Are you sending out email flyers?

Good for you if you’re sending anything out at all, because your competitors aren’t even doing that.

I’m here to tell you however that the “email flyer” is dead meat.

There’s nothing personal or engaging, there’s no reason to respond unless they’re interested in this single opportunity you just sent so you learn nothing from them, you don’t deepen the relationship. Your email is SPAM.

This doesn’t cut it

This isn’t how we’re dealing with email these days, this one gets deleted.

What a waste.

Instead do this.

After your educational, informative course you should be emailing with them like they’re your friend. En masse. Any email marketing software will do this.

Don’t email blast anyone. Remove “email blast” from your vocabulary.

Non-targeted, unsegmented, email is not being opened and read BUT,

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WORSE than that, even the people who want to receive your emails aren’t getting them.

Why?

Because those guys at Gmail and AOL and Hotmail are pretty darn smart. So when the rest of the people on your list are deleting without opening and marking your emails as SPAM, email providers are watching and they learn that your emails don’t deserve to be in the inbox.

Instead you end up in the box with all the Cialis and Rolex emails.

Send a link to where the listing is on your site, hold back the financial and other documents that any good lead would want. Ask them to log in or trade their email to access those documents.

This isn’t rocket science. You can have a site like this up and running in a day if you know what you’re doing. It’s all point and click.

It’s even easier if you have a RealtyMotor.com site - we’ll do it for you.

Use an email client like Gmail and Yesware that has “canned responses” because the types of responses you’re going to get are going to largely fall into just a couple of groups or categories.

When you have a system and you know how you’re going to reply to the next step in your conversation your income will start to reach its full potential because instead of wondering what you should do next you’ll just do it.

More than that you’ll have most of your interactions so automated right up until the point that someone is ready to transact with you that the only things you’re really working on are the deals. That’s where all the money is after all, right?

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Are You Ready to Turn On Your Real Estate Lead Machine?

Imagine this…You wake up, check your inbox and there you have notifications that 3, 4, or 5 new leads have entered your lead machine. Meanwhile dozens, and after time hundreds, of leads are quietly learning about your business each day and they’re learning about all the reasons they should work with you… and you’re not lifting a finger. You send a few follow-up emails, you have some phone calls, and the rest of the day you’re working on and closing your deals instead of prospecting, because that’s where the money is after all. Let’s do the math. How many deals do you have to do in a month to make the kind of money you want to make? Two? Three? Fewer? If you got just 2 to 3 leads per day, on autopilot, that’s 60-90 per month. Is it worth a small strategic upfront investment to have this kind of business find you month after month? With just 5% of these turning into “now” business you’re talking about 3 - 5 deals a month. Now you’re doing the easiest deals you’ve ever done because the prospect found you...you built a relationship, you followed up consistently and they now know, like, and trust you. And you did it entirely on autopilot. When you have a constant stream of new leads entering the top of your

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funnel, everything else works itself out.

You could be thinking any one of a handful of things right now.

I’m ready!

If you’re ready to get started today you can get the complete Autopilot Leads Ebook and Action Pack or pre-order our done-for-you service right here.

What kind of website or email marketing software should I use?

You need an easy to use email marketing system with an Autoresponder and ideally an RSS to email campaign creator that you’ll use for one of your long-term follow-up campaigns.

There are a few options out there and I link to them in the resource list.

We think that RealtyMotor.com is your best choice because:

● If you already have an difficult or non-optimized website then it’s easy to convert to RealtyMotor - in fact we’ll do it for you.

● If you don’t have a site already, you can get one of ours preconfigured and ready to roll, built on a rock-solid platform, the same one trusted by UPS, Ebay, GM, CNN, The New York Times, plus 19.5% of the entire web.

● It comes with done-for-you campaigns just for real estate professionals who are building buyer and investor lead lists.

● Options like the point-and-click instant Facebook campaigns

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mean that you’re going to be getting leads almost immediately.

● Do you really want to have to think about setting up, connecting, updating, and maintaining your website? Or do you want to get leads, do deals, and make money?

This sounds exactly right, but I’m overwhelmed.

Join RealtyMotor.

You’ll get all the online tools you need including email marketing software, a website, pre-configured landing pages, email follow-up series templates, and more.

You’ll have access to our expert team and you can ask all your questions and get answers.

You won’t spend endless hours seeking out and trying to connect tools together that won’t work.

Everything you need to transform your business is provided.

We do the all the heavy lifting.

I know I should be doing this, but I just haven’t got the tools.

With RealtyMotor you get everything you need in 1 package.

I know I should be doing this, but I just haven’t got the time.

We’re going to show you how to work once and benefit for months or even years. You’ll also learn how you can outsource almost all of your

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ongoing promotion for a fraction of what you think it might cost.

This won’t work for my market.

Does your market include people?

Because the tools and techniques you’ll use are proven to work on people. If you’re not targeting people this might not work. If you are, you’re in luck.

The kinds of people who contact me after entering my lead machine include:

● The business development director of a billion dollar fund ● Head of acquisitions for a major Southeast multifamily owner ● Two former FDIC bank regulators ● An ex-Wall Street banker selling millions in non-performing loans ● The president of a major debt acquisition fund ● The owner of a large commercial loan servicing firm

If you’re offering something valuable that people in your industry want and respect you might be SHOCKED at the types of leads who come find you. I know I was.

This is B.S.

My friend, I hear where you’re coming from. You’ve been pitched a million things to grow your business and a lot of them haven’t worked. If my marketing funnel wasn’t living proof I might not believe it myself. The fact is that the concepts, strategies, and tactics that you’re learning about have been successfully employed by direct response marketers for decades.

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What this program does is distill all that information for you down into a real, actionable, automatable plan for you. Still, you can insist the world is flat and many who read this will. I hope for your sake you’re not among them. But I don't have a lot of money for marketing. As part of our Mastermind Group you’re going to learn the same free and low-cost marketing tactics that helped me and countless others grow thriving businesses solely using online lead generation. But I don't know how to code. Got it. This is drag-and-drop (at most). No code. But I'm too busy to manage this. I'll show you how to set it and forget it, PLUS you’ll learn how to practically automate a personal, yes - personal, reply to each individual lead.

You’re too busy NOT to do this.

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AutoPilot Lead Machine Resource List This list is for anyone who’s going it alone. This for the DIY marketer. You need a domain name. Don’t get hung up on this. Buy one at GoDaddy. It’s cheap and easy and you can point your domain name to anywhere on the web including RealtyMotor and the other hosts I’m going to recommend. You need a website and/or a landing page. There are a lot of very complicated systems you can use out there. I’m going to recommend you use WordPress. Why? It’s incredibly flexible. It is as simple or as complex and powerful as you make it. My own lead machine is built on WordPress. It’s trusted by CNN, UPS, Forbes, Sony, Ebay and many, many more. In fact it powers 19.5% of the web and it’s what we built RealtyMotor.com on. You’re going to have to host your site somewhere. I suggest you use:

● RealtyMotor if you want a done-for-you real estate lead machine (simply reply to the email you received).

● WPEngine if you’re going to go it alone, but you don’t want to mess with any code or maintaining and upgrading, you just want something solid and fast that you can count on

● Bluehost if you’re really budget conscious and you want something quick, easy, and cheap to set up

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http://x.co/2xYu8

http://www.shareasale.com/r.cfm?b=394686&u=402546&m=41388&urllink=&afftrack=

http://www.bluehost.com/track/brechtp



You need a theme or template for your website. RealtyMotor comes with a selection of awesome themes and templates, but if you decide to go after this yourself, then I suggest you get a “theme” from one of the following sources. There are thousands of free themes out there, but the fact is you get what you pay for with a free theme. Don’t do it. If you don’t use one of our premium themes use one of these:

● Themeforest real estate themes

● StudioPress real estate theme and framework.

● WooThemes real estate theme

● Thesis customizable theme framework

You might want to start with just a landing page. I’ll show you how you can host these for about the cost of a cup of coffee per month, it’s so cheap and easy you’ll be shocked.

● Free landing page templates from LeadPages

If you want to show listings on your site you might need these You can use any theme you want when you add a “plugin” to your wordpress site. Plugins extend the functionality of your website without ‘coding’. BUT REMEMBER you want your visitor to exchange their email for access.

● CodeCanyon Premium real estate plugins ● WP_Property Free listings plugin ● GravityForms helps you capture leads on any page

You need an “optin” educational email series This is the lead magnet I described above. I’m going to go a bit deeper into this in a future email. RealtyMotor offers a done for you service if

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http://goo.gl/9z4XO5

http://www.shareasale.com/r.cfm?B=242697&U=402546&M=28169&urllink=

http://www.woothemes.com/products/estate/

http://www.shareasale.com/r.cfm?B=198392&U=402546&M=24570&urllink=

http://blog.leadpages.net/the-ultimate-list-of-free-landing-page-templates/

http://codecanyon.net/search?utf8=%E2%9C%93&site=codecanyon.net&category=wordpress&term=real+estate&ref=bopen

http://wordpress.org/plugins/wp-property/

https://www.e-junkie.com/ecom/gb.php?cl=54585&c=ib&aff=262097



you’d rather be doing deals than writing excellent marketing copy. Now that you have their email you need to get to them Right after your new lead has offered their email address is a great tiem to go a step deeper to find out what they’re after, what their timeline is and more. When you use something like Gravity Forms you can quickly, easily and unobtrusively gather this information. Don’t ask for anything except the email first. In your follow up campaigns you want people to either reply directly to you with their needs or complete a more thorough intake form (both would be great). Use Gmail or another system with “canned responses” Remember almost all of your leads are going to be coming through the same exact process. Don’t reinvent the wheel with every response. I’ll frequently have days when I’m replying to dozens of new leads. Use canned scripts that answer almost any question they can throw at you and then personalize the email in under 10 seconds. Automate this part of your business if you’re serious about revenue. I’ll show you more in a future email. Gmail’s canned responses are in the ‘Labs’ tab.

There are so many more tips and tricks that I want to show you that will help you customize and automate your entire process to take you to the next level.

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https://www.e-junkie.com/ecom/gb.php?cl=54585&c=ib&aff=262097



Stay tuned and you’ll receive more of these real estate lead capture and conversion tips and tricks.

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Worksheets (this page intentionally left blank)

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Lead Machine Worksheet

Build Your Prospect Avatar

Start by describing specifically the types of leads that you’re looking for. Lets create an “avatar”.

● Where does your prospect live?

● How much money do they have?

● How old are they?

● What are they looking for?

● Why are they interested in what you have to offer?

○ Specifically how will what you offer improve their lives?

● What is the big problem that your prospect is trying to solve?

● What other questions do you need to ask to understand your prospect?

Develop Your “Optin Bribe”

Your prospect needs a reason to give you an email. What is it? In 1 sentence what is the biggest fear or problem your prospect has:

__________________________________________________________________________

In 1 sentence what is the biggest direct benefit that your prospect will realize from working with you:

__________________________________________________________________________ Any lead generation campaign needs a home. That home is called a landing page. The landing page should consist of a headline, possibly a subhead, 35 benefit focused bullet points and a place for your prospect to add their email in exchange for what you are promising. Use the worksheet above to develop your landing page and optin bribe.

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Lead Machine Action Pack Checklist

❏ Setup an email marketing service

❏ Register a domain name ❏ Find a host and set up a website (we recommend you use WordPress)

❏ Short on cash? You can host a site for next to nothing if you don’t mind

doing the work (how to set up virtually free hosting) ❏ Find and install a theme or template

❏ Write and publish basic content

❏ Short form landing page (developed from the worksheet above)

❏ Long form landing page (longer version of the above page with more

details)

❏ About page

❏ Privacy page

❏ Write 56 educational emails (your email mini course the value in the optin bribe)

where you educate your prospect about your niche or location, asset types etc

❏ Load your emails into your email marketing software using an “autoreponder”

series so that your emails “drip” out in order

❏ Integrate the email collection form with your site on the short and long form

landing pages

❏ Configure a “thank you” or secondary landing page where your prospect arrives

after trading their email

❏ Include a form to gather more information about your prospect on the thank you

or “intake” page

❏ “Tag” your leads. There are a number of email marketing platforms including

RealtyMotor’s that will allow you to “tag” your subscribers”. Tags are a loose or

freeform categorization. Tags might include “Austin”, “Multifamily”,

“NonPerforming” its up to you. The point is to tag them with interests so you

can find them later

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http://x.co/2xYu8

http://docs.aws.amazon.com/AmazonS3/latest/dev/website-hosting-custom-domain-walkthrough.html





Congratulations! You’ve setup your first lead generation campaign. Now you need to

start sending targeted traffic to it. There’s more information about this in the

RealtyMotor.com Traffic Academy.

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1 ttp://bit.ly/realtymotor ). - amazon s3...what i reveal next might surprise you quite a bit. this...

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