1 travel agency management (1) travel agencies’ management & environment istvan talabos msc...
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Travel Agency Management (1)
Travel Agencies’ management&
Environment
Istvan Talabos MSc Senior Lecturer
BGF KVIK
2013
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Environment
• 1980 appr. 30.000 enterprises
• Travel Agencies appr. 15 (i.e. IBUSZ, Budapest Tourist, Express, Omnibusz, Utas Tours, Lokomotív Tourist, OTP-Penta Tours, Carlson
Wagon Lit)
• Legal environment – economical environment
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After 1989/1990
• No. of enterprises – appr. 1.5 million (70 % operates)
• No. of Travel Agencies 1170 (2011 1st quarter)
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Environment
Nature Socio-cultural environment Economical – market -
environment Cultural environment Technology Legal environment
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Environment
Natural resources, (infrastructure, financials, HR)
Relating Tourism Industry (i.e. gastronomy, hoteliers, transportation)
Company strategy/competition Demand
Porter’s (1990) 4 determinants
(Tourist/Customer – sophisticated customer
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Travel Agencies and their environment (3) (Porter rhombus model)
Market of Tourism
(Competition - domestic)
Technology Economical environment
Social & Cultural
Environment
Political environment
PotentialService providers Service providers
Products(Supplimenting) Travel Agents
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Tourism should be treated as environmental, social, cultural and economical, legal environment. These „parts” are in strong relationship with each other – travel companies (agents and tour operators) work in this environment and both local and global processes should be taken into consideration.
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European Union
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• No tourism policy• (HOtel REstaurant CAtering – HORECA
general rules
• Legislation is in harmony: process of generating and bringing legal rules to understand and apply the rules of each other
• National legal rules apply and are in force
EU Rules
• Decision making is autonom• EU law is applied• Cooperation
Legal rules must be in harmony with the european rules i.e. acquis communautaire-rel)
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EU legislation
LAWS compulsory in all member states
•Regulations – most direct form of laws (as soon as passed – binding in all EU member•Directives: EU directives lay down certain end results that must be achieved in every Member State. National authorities have to adapt their laws to meet these goals, but are free to decide how to do so. (90/314 directive about the travel package ),•Decisions: Decisions are EU laws relating to specific cases.
specific parties are addressed – fully binding •EU recomendations and opinions – non compulsory (tax, employment etc.)
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National Sport Tourism Committee of the Hungarian Parliament
• Generating decisions, laws in connection with tourism – follow up in legislation
• Following up socio-economical effects of laws
• Control and supervison of the national tourism organisation. Initation of any actions
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National Tourism Committee
• Gives opinion about usage of Tourism Aid (Turisztikai Célelőirányzat) aims and supports, a education of torism experts socio-economical effects of tourism, any other questin in connection with tourism
• Gives opinion about the marketing strategy of touristic regions
• Keeps in touch with tourism related organisations
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National Tourism Board
• Main marketing organisation of tourism
• Budget for 2012 HUF 6.5 billion
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Legal environment
• 1995. CXVII. law• 1996. LXXXI. law• 2000. C. law• 2003. XCII. law• 2005. CLXIV. law• 2006. IV.law Foreign Exchange• 2006. V. law IATA membership• 2007. CXXVII. law• 297/2001 (XII.27) Governmental Decree• 281/2008 (XI. 28.) Gov. Decree• 213/1996 (XII. 23. ) Gov. Decree• IATA – BSP rules