1 to 1 cross media personalized marketing
DESCRIPTION
With today’s influx of communication channels, the need for brands and corporations to connect with consumers on a 1 to 1 level is simply an expectation. With B2C business, we tend to forget that ultimately, we are dealing with INDIVIDUALS, telling them to buy from us. 1 to 1 X-Media Personalized Marketing provides a platform that allows personalized communication, across multiple channels, covering off BTL, WEB, Social Media utilizing personalized URL, Print, SMS and email, etc. 1 to 1 X-Media Personalized Marketing also present corporations the opportunity to create triggers, which allows consumers to receive prompts, to act. Most importantly, it allows multi-channel execution, allowing organisations to engage your consumers across a wide spectrum of platforms.TRANSCRIPT
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1 to 1 X-Media Personalized Marketing for Better Results
Tan Jit KhoonCEO, Winson Group of companies
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Customers
personally invest
time to provide
details
Customers
willingly
engage brand
on ONE2ONE
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In return…One size
fits all
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Definition of SPAM
Oxford Dictionary Definition of spam
noun
1irrelevant or inappropriate messages sent
on the Internet to a large number of recipients.
unwanted or intrusive advertising on the Internet:[as
modifier]:an autogenerated spam website
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Key difference is Relevance!
How about good deals?
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What are the leading Marketing
Trends?
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Younger shoppers sharing all. +80%
shoppers <34-years-old like websites
to track visits & recommend items
2013 Retail & Shopper InsightsFrom Shopper Marketing magazine
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77% of marketing decision makers believe they will drive more sales and profit by evolving into effective
multichannel marketingSource: Sitescore / Forrester Consulting August 2012
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Targeting and personalization (NEW option),
with 37% of marketers citing as top 3 priority.Source: Econsultancy MarketingCharts.com Jan 2013
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1 to 1 X-Media Personalized MarketingWhat do we want to achieve?
• Personalized communication
• Multi-channel conversation
• Improve retention & repeat purchase
• Drive advocate through Big Data
How to ensure the relationship live on…
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Power of Personalization
How will Loretta feel when
she receive this appeal for
more donations?
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Compare to the usual birthday cards,
how will Benjamin feel about his Birthday?
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Retail Case Study:
Belgian Retail Superstore Colruyt
• 200 stores in Belgium
• Almost 50% of
household are their
loyalty card members
• Send 32 page
Promotions booklets to
2 million customers
fortnightly
Source: PODi , Caslon & Company
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Retail Case Study: Belgian Retail Superstore Colruyt
€360M increase in
Revenue
Reduce from >400
offers to 30 offers
Reduced
print by
600M pages
Source: PODi , Caslon & Company
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Financial Services Case Study:
Liberty Health
54%more
applications
Source: PODi , the Digital Printing Initiative
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Automotive Case Study: Lexus (Toyota Motor Corporation)
Personalized
Magazine for
branding &
lead
generation
Source: PODi , the Digital Printing Initiative
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Automotive Case Study: Lexus (Toyota Motor Corporation)
Attracted
31,000print
subscribers
200,000digital
subscribers
Source: PODi , Caslon & Company
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Summary
Relevanceis key to drive
customers’
engagement
Engagementwith customers will in
turn drive Revenue and
Profit
All of us have a
database which
can be build uponStart early to gain an
edge!