1. tmhe sesa e story · tmhe sesa e story brand book contents 1 the sesame story 2 our brand...
TRANSCRIPT
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The sesAMe sTorY1.
BRAND BOOK CONTENTS
1 The sesAMe sTorY
2 OUR BRAND ATTRIBUTES
3 EXPRESSING OURSELVES
4 IDENTITY ELEMENTS
5 SAMPLE APPLICATIONS
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SESAME STREETIS A PLACE fULL Of laughter AND LEARNING ThAT CONNECTS
wITh PRESChOOLERS EVERYwhERE ThROUGh
ThE POwERfUL COMBINATION Of media AND muppets .
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IT IS OPEN TO ALL ChILDREN, ALL AROUND ThE wORLD.
IT’S A PLACE whERE KIDS CAN LEARN AND PLAY AND GROw AND ShARE.
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SINCE REVOLUTIONIzING ChILDREN’S PROGRAMMING 40+ YEARS AGO,
SESAME STREET hAS STRETChED TO MORE ThAN 150 COUNTRIES AROUND ThE GLOBE.
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BY LEARNING ThE timeless LESSON ThAT PEOPLE ARE DIffERENT BUT ThE SAME,
PRESChOOLERS ARE GROwING UP SMARTER, STRONGER AND KINDER.
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AND SESAME STREET CONTINUES TO LIVE IN millions
Of hEARTS ACROSS ThE wORLD —
CREATING A brighter, BETTER PLACE fOR US ALL.
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our VISION is to create a better world for us all.
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13our MISSION is to help all children reach their highest potential.
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While our AUDIENCE is diverse in age, needs and many other ways, one thing they have in common… there’s a child in all of them.
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17our PROMISE is to educate preschoolers by using our proven recipe for success:
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1. the power of media
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2. the magic of our Muppets
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3. an educational curriculum that addresses children’s critical developmental needs
HEALTH & WELLNESS
RESPECT & UNDERSTANDING
LITERACY & NUMERACY EMOTIONAL WELLBEING
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Our impact is grounded in rigorous research.
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And close COLLABORATIONS.
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our success is reflected in the faces of MILLIONS of children around the globe.