1 three on-demand wins stations in an on-demand world dennis haarsager, may 20, 2006
TRANSCRIPT
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Three On-Demand Wins Stations in an On-Demand World
Dennis Haarsager, May 20, 2006
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Average Station Metro Cume
0
5
10
15
20
25
30
35
2000 2001 2002 2003 2004
VHF n=78UHF n=138
February Nielsen estimates
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February 17, 2009
Analog TV Broadcasting 1939-2009
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What’s a GM to do?
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401(k)/TIAA-CREF
Seminar Next Door
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Our Digital Strategy: 1995
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Our Digital Strategy: 2005
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Reality: 2006
blinkx.tv
DIRECTV
ODEO
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On-Demand Win #1
Give existing viewers more More depth More quantity A permanent archive
Enhances revenue from: Memberships Grants Tax-based sources Paid access
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On-Demand Win #2 Build significance as community
aggregator Distribute for education, 501c3 org’s,
government Portal for citizen content
Enhances revenue from: Grants Tax-based sources Underwriting Production
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CPB TV primetime study
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On-Demand Win #3
Grow audiences for public service content beyond recycling broadcast Hitchhike on 3rd party brands Not all “our” viewers are watching us
Enhances revenue from: Underwriting Paid access Non-broadcast memberships B2B sources
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Jerry Garcia on change…
“Somebody has to do something, and it’s just incredibly pathetic that it has to be us.”
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Contact information
Dennis L. Haarsager, Associate VP & GMEducational & Public MediaWashington State UniversityEdward R. Murrow Communications Center PO Box 642530Pullman, WA 99164-2530
Contact info: haarsager.org/contactWeblog: technology360.comOpen Media Network: omn.org