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The Most ComprehensiveSupply-Side &

Demand Generation ResearchServices On Enterprise

Applications Market

One of The Fastest-GrowingICT Market Research Companies

Since the launch of APPS RUN THE WORLD in May 2010, both recurring revenue and headcount have climbed. Researchers have been added in Africa, Asia, Europe and Latin America.Clients include a growing roster of end users, investors and vendors.Increased engagements help clients close deals, reduce cycle time, and identify, size and capitalize on new market opportunities.Research database keeps expanding to cover emerging markets, resulting in tens of thousands of use cases, customer profiles and qualified leads.

Established in 2010, ARTW specializes

in quantitative research services on apps,

global software market data on vendors,

customers, and sales-ready leads.

Relying on our database of 3,000+ apps vendors

and 100,000+ apps customers, we are well positioned to help your

organization achieve better results in the

applications marketplace.

Apps Run The World Helps Define Target Audience

Research OfferingsMarket Segmentation• Horizontals: Cloud, Analytics, BI, CRM, ERP, Financials, GRC, HCM, Operations, PLM, SCM, TRM• Verticals: 20 industries from Aerospace to Utilities

Charts & Profiles• 2008-present vendor shares, five-year forecast for 30 enterprise apps markets by region, country,

industry, customer size, revenue type, channel• 3,000+ vendor records and profiles based on proprietary SCORES methodology

M&A Leaderboard • Details of 10,000+ mergers and acquisitions in enterprise apps space, 2004-present• Impact of consolidation on customer retention, product roadmaps, vendor strategies

Customer Database• 100,000+ unique company records including millions of key stakeholders, contact information • Up to 100 data fields that detail usage of different enterprise apps by vertical, customer size,

location, implementation, channel involvement, Line of Business and IT decision makers

Measuring fixed costs

against customer

acquisitions

Infrastructure

Sales and Marketing

Pricing strategy

$1 to $100 per user per month

No contracts, no per-user fees

FieldSales

TeleSales

Channel

Exclusive Benchmarking Data on How, When Cloud Apps Vendors Make Money

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Sustaining Your Growth With Our Unique Blend of Market-Research Offerings

Supply Side

DemandGeneration

Apps Run The World

Market Data

Risks, Opportunities

Cloud Validation

Land & Expand

Customer Narratives

Sales-Ready Leads

Testimonials On ARTW Data

$M

Our market sizing data have been picked up by vendors and investors, including underwriters for Reval, a treasury management apps vendor as shown in the

excerpted S1 filing with the SEC: ``According to ARTW, the TRM market is expected to

grow from $1.5 billion in 2011 to $1.8 billion in 2013, a compound annual growth rate of 9%,’’ as cited by Reval in its S1 filing with the SEC for its pending IPO. http://www.sec.gov/Archives/edgar/data/1407285/000119312512141525/d318318ds1.htm

$MARTW Market Data In Action

``Your web site and datais very interesting and helpful.

The monthly subscriptionis a good investment,’’ comments

a long-time subscriber to Apps Run The World Super Site.

Case Studies On ARTW Clients

Product Management • We delivered to a client

100K+ rows of data on Enterprise Apps Market Dynamics within 72 hours after signing SOW.

• Client said, ``You have given us twice the value at half of the cost of other information service providers.’’

Board Planning• We made an impromptu

presentation before the board of a leading software vendor.

• CEO commented, ``I speak for the board when I say that today’s session on TRM evolution was both comprehensive and informative. I particularly enjoyed the breakdown of forecasted growth by sub segment (TRM, HCM, etc.) and the different pace of adoption per segment.''

More Case Studies

Institutional Investors• We completed a market-share

study for a large Private Equity firm, providing them with data on hundreds of leading vertical applications vendors in 21 industries.

• Client relied on ARTW data for due diligence purposes that helped guide strategic investment decisions that would result in deals worth billions of dollars.

CRM Data Cleansing • We helped a vendor cleanse its

internal CRM systems by manually curating customer contact information as well as validating every single detail on key stakeholders(Line Of Business execs and IT professionals) against our proprietary database.

• Client used the data to launch multiple competitive-upgrade and wholesale replacement marketing campaigns by targeting tens of thousands of companies still running legacy systems based on verified information that was 99.9% accurate.

APPS RUN THE WORLD Is A Trusted Source For Apps Research By Many

Differentiators• APPS RUN THE WORLD excels in quantitative research on 21 verticals and 10

core applications markets• Proven research methodology covering both suppliers and buyers is gaining

traction among users, investors and vendors

Connecting The Dots• Focus on market-share studies, buyer preferences• SCORES methodology is simple, rigorous, standardized• Scalable, client-centric, continuous delivery

Win-win Relationships• APPS RUN THE WORLD delivers quantitative market data, domain knowledge

and strategic insights to key stakeholders• Our clients have benefited from our global resources, on-time deliverables with

unmatched quality

Questions and CommentsAPPS RUN THE WORLDTwitter @appsruntheworldinfo@appsruntheworld.comwww.appsrun.com1.888.801.1367