1 the merger of interests on sustainability and benefits in the construction sector prof. anke van...
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THE MERGER OF INTERESTS On sustainability and benefits in the construction sector
Prof. Anke van Hal MSc PhD
FIEC Conference Cypres
28th May , 2010
Center for Sustainability
Nyenrode Business University
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THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Turbulent times
Bronnen: www.clubofrome.org, www.nu.nl, www.algore.com
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The merger of interests
Source: CfS Nyenrode
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
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Historical perspective related to sustainability:
− The phase of cleaning up, pre-1985
− The phase of controlling, 1985 till 2007
− The phase of integration, since 2007
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Historical perspective
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THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Historical perspective
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THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Transition phase
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THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Parties involved
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the traditional craftsman(no initiatives on behalf of
sustainability, legislation andjurisdiction are leading)
concerned partners(aware of the urgency of sustainability,
step-by-step adaptation)
sustainable leaders(sustainability self-evident,
founding fathers)
innovative leaders(innovation as driver,
sustainability as a challenge,change of courser their way)
Financially driven
Socially driven
Persistent Change-minded
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Division model
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THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
The division model in the transition period
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A B C D
The traditional craftsman: 20 40 60 70 %
The sustainable leader: 5 5 5 5 %
The innovative leader: 15 10 5 5 %
The concerned partner: 60 45 30 20 %
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
A small experiment
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The merger of interests
Source: CfS Nyenrode
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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1. Save on non-renewable resources
2. Save on environmental costs
3. Reduce costs by supply chain cooperation
Long termShort term
Cost reduction
Creating quality
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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Save on non-renewable resources
Pictures: Joost Brouwers
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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Save on non-renewable resources
Pictures: www.oranje-bv.nl
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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Save on environmental costs
Ford Rouge Center, Dearborn
Source: www.greenroofs.org
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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Reduce costs by supply chain cooperationQ-dwellings in the Netherlands
Source: MIII architects
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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1. Save on non-renewable resources
2. Save on environmental costs
3. Reduce costs by supply chain cooperation
Long termShort term
Cost reduction
Creating quality
1. Manage environmental business risks
2. Stay ahead of new jurisdiction
3. Encourage appropriate jurisdiction
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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1. Save on non-renewable resources
2. Save on environmental costs
3. Reduce costs by supply chain cooperation
Long termShort term
Cost reduction
Creating quality
1. Manage environmental business risks
2. Stay ahead of new jurisdiction
3. Encourage appropriate jurisdiction
1. Offer sustainable product/services that feed the needs of the target group
2. Adjust existing products services
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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Offer sustainable products/services that feed the needs of the target group Exterior en interior Genzyme Headquarters
Source: CEO Genzyme
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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Adjust existing products/services ‘Click-Brick’
Bron: www.daasbaksteen.nl
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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1. Save on non-renewable resources
2. Save on environmental costs
3. Reduce costs by supply chain cooperation
Long termShort term
Cost reduction
Creating quality
1. Manage environmental business risks
2. Stay ahead of new jurisdiction
3. Encourage appropriate jurisdiction
1. Develop new products/services
1. Redesign
1. Re-imagine
1. Market sustainable product/services so that is feeds the needs of the target group
2. Adjust existing products services
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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Redesign
Sun terp
Source: www.zonneterp.nl
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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Re-imagine: living machine
Baima Canal, South China – before and after
Bron: Jonathan Todd
THE MERGER OF INTERESTSON SUSTAINABILITY AND BENEFITS IN THE CONSTRUCTION SECTOR
PROF. ANKE VAN HAL MSc PhD
Creating business opportunities
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THE MERGER OF INTERESTS On sustainability and benefits in the construction sector
Thank you for your attention