1. the birth of modernism presentaion

7/27/2019 1. the Birth of Modernism Presentaion

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Design Contexts/lecture one:

the Birth of Modernism


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mucha


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Expressionism was a movement of rebellious paintersand graphic artists who repudiated the academic tenetsand conventional methods of making formal art.Two groups, Die Brucke in 1905 and Der Blaue Reiterin 1912 held sway

Heller, Steven & Chwast, Seymour. Illustration, a Visual History.

heckel

schmidt rotluff


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pechstien

dixheckel


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The Vienna Workshop was opened in 1903 as an extension offrench avant garde in favour of something much more geometricand contemporary. In seeking a consciously new style that wasin tune with the avant garde of other European cities of the timethe secessionists were part of the quest for an appropriate design

for the new century

Aynsley, Jeremy. Pioneers of Modern Graphic Design


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From all the turmoil, ashes, rubble and disorganisation followingWW1 came a natural desire for reconstruction, for the creationof a new world based on purer principles. Thus was born, inmodernism, a utopian view implicit with the glamour of creatingsomething different and new

Remington, Roger. American Modernism


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priority. Designers held that this could encourage internationalserif typefaces and photographyor photomontage could combine

as a universal visual language that would transcend differencesof culture & class.


Otto Neurath

the end of WW1. He was at the forefront of developing varioussocialist initiatives until in 1925 he opened the Gesellschafts-undWirtschaftsmuseum, or Social and Economic Museum,which led him to work on graphic design and visual education.

With the illustrator Gerd Arntz and with Marie Reidemeister(who he would later marry), Neurath created Isotype, a symbolicway of representing quantitative information via easilyinterpretable icons.


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olga&galenachichagova.theadventuresofcharlie&wheredodishescomefrom.

rodchenko


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Rodchenko

Klucis

Telingater


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Werkman

Zwart

Rietveld


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Rietveld

Zwart


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Zwart

the radical Modernism bred in the hothouses of art & design butin the post war economic recovery that ensued in the twentiesmanufacturers and merchants loved it. In this milieu, Art Decobecame code for contemporary. Art Deco graphics signalled

progress and suggested the future

Heller, Steven & Chwast, Seymour. Illustration, a Visual History.


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Matter


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Cassandre


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The Bauhaus is the best known school of art, design andarchitecture of the twentieth century. Among its staff andstudents were leading pioneers of modernism in all areas of art& crafts, the impact of their ideas has been felt in europe and theUnited States for many years



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the truth in materials.

form follows function



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In the teaching of graphic design, Moholy Nagy, Herbert Bayerand Joost Schmidt subscribed to the rationalization movement,which was popular in modernist circles at that time. ... in tunewith the schools expressed commitment to functionalism,(graphic designs) were expected to use sans serif type,while asymmetry and primary colours were also advocated.

Photography and photomontage were the preferred media forillustrations. Paper to DIN, or German Industrial Standard was tobe used.



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The new approach to design:

> was more concerned with functionality> combined analysis with craft skills> was concerned with context and content

> took advantage of new technology

Remington, Roger. American Modernism


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The Barcelona Pavilion by Mies Van Der Rohe. built 1927-29


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1. the birth of modernism presentaion

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