EvEr hEard of a dynamic solo?

solutions for Business

There’s a reason why superheroes have sidekicks.

1. Sidekicks intuitively know what their heroes need.

2. They work just in time to help keep their heroes safe.

3. Sidekicks always know the right buttons to push.

4. They never mind that the heroes get all the glory.

We didn’T Think so.

Thank you for your interest

in One Source Solutions.

This brochure will give you some

quick insight into our company,

and how we can support you.

To learn more, please visit our

website – www.onesourcenj.com.

Even better, just give us

a call at 973.242.4040.

Talking to you would be just super.

These days, even the strongest

marketing departments have their

limitations. But that doesn’t mean your

performance has to suffer – not when

One Source Solutions is at your side.

We’re intent on supplying extraordinary

assistance to our clients. So while many

providers in our space merely sell printing

by the pound, we pride ourselves in

delivering solutions by the mind full.

We’ll think of effective ways to boost

your marketing strategies. Then we’ll

help you with customized solutions

and programs to help grow your

customer list… increase business

with existing accounts… and rekindle

old relationships.

You can count on us for multiple,

integrated components that will make

mighty impressions on people you

need to reach.

Connecting with them now is more

critical than ever. The following pages

explain why.

Are you being asked to deliver powerful results with fewer resources and dollars?

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Marketing books and articles are

filled with the wisdom of advertising

in a recession. Experts say the last

thing you should do is reduce your

marketing efforts just because

everybody else is cutting back. They

advise just the opposite. Stay in the

fray. Flex your muscle. Fill the void with

a mighty presence.

And now that the economy is turning

around, this advice carries even

more weight. The brands that will

win in the long term are the ones

prepared for recovery, the ones able

to execute their marketing plans

quickly and effectively.

That’s where we come in.

The company courageous enough to stay in the fight when everyone else

is playing safe can bring about a dramatic change in market position.

Harvard Business Review

Battling the recession is done. It’s time to take on the recovery.

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One Source Solutions

Marketing that works is marketing that people choose to notice.

Seth Godin, author of Permission Marketing and other best sellers

We’re fully prepared to spring into action.

Finding customers. Growing existing

clientele. Regaining lost business.

These can be tough challenges to

conquer all on your own.

So let’s double-team them.

We’ll start by focusing on the who, what,

where and when of your marketplace.

Our mission? An in-depth analysis of

your product offering, your

market reach, and your current

customers’ demographics. With a

thorough understanding of the people

you best serve (and why), we can

identify your prospects.

Once all this is quantified, we can

suggest how to market your goods

and services. With impact.

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Multi-Channel Marketing

These are tried and true ways of turning

prospects into customers. Basically,

traditional marketing involves putting

something into the hands of your

prospect to evoke an action.

It might be direct mail in the form of a

postcard, letter or newsletter. Sometimes,

a three-dimensional marketing piece

can be the smartest solution.

An effective program includes both

proactive and reactive strategies.

Proactively, you can mine available

market data for prospects. Reactively,

you can reach out to a list of prospects

compiled by your sales force, or target

prospects who attended a trade show.

Traditional techniques also work well

when combined with other components.

An investment of $1 in direct marketing advertising expenditures is predicted to

return, on average, $11.73 in incremental revenue across all industries in 2010.

Direct Marketing Association

Traditional Marketing Technologies

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One Source Solutions

Standard direct mail response rates of 2-3% can be boosted

10X – up to 30% – when personalized URLs (PURLs) are used.

InfoTrends, Inc.

E-marketing Technologies

How do you reach the vast, vast

spaces of the marketing universe?

It doesn’t take a special cape, or even

a lot of money. You can get to almost

anyone via the Internet, and experience

a remarkable ROI.

This is why e-marketing techniques are

great ways to cultivate more business

with existing clients, establish new

relationships, enhance customer loyalty

and perhaps regain lost business.

For powerful cost-effectiveness,

send e-mail and e-newsletters

that direct each reader to his/her

own personalized website (PURL).

You can generate amazing

response rates, which our software

readily measures.

We’re also fans of blogging,

tweeting on Twitter, putting company

videos on YouTube, and using other

social networks.

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Multi-Channel Marketing

Cross channel marketing is like a

one-two punch. In its most basic form,

it marries traditional marketing with

electronic marketing for multi-touch

impact. The more sophisticated combos?

They’re up to your imagination. The

possibilities are limitless. And we’d be

remiss if we didn’t explore them.

Take your website, for example.

To us, posting a new website without

devising a method to drive your

prospects there is like throwing a

party without inviting any guests.

We suggest sending e-mail,

as well as postcards, to announce

what’s new at your URL. The

same strategy should be used to

launch a new product… promote

a special offer… the list goes

on and on.

Cross channel campaigns directing people to your website can keep mailing lists

current and generate new e-mail addresses for opt-in newsletters and RSS feeds.

Roy Winters, One Source Solutions

Cross Channel Marketing Technologies

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One Source Solutions

Our goal is to help you meet yours.

Ultimately, the key to growing your

business may lie in starting a

marketing program or retooling a

program already in place.

This is where we put our powers to

work. First, we want to get to know

you – not as provider and client, but as

partners in your success. Working as

a team, we’ll learn about each others’

companies, products and services.

We’ll examine your marketing

challenges, and discuss how to get

where you want to be.

One Source Solutions will help plan

and implement your strategy, monitor

and evaluate results, then tweak

and improve on your progress.

Liftoff? Any time you want.

Up, Up and Away

9

Multi-Channel Marketing

Established in 1984, One Source

Solutions has evolved over time into a

marketing service provider with many

dimensions. But we’ve always had

one singular focus: helping to make

our clients the heroes of their markets.

By specializing in products and

technologies that cross the boundaries

of online and offline marketing, we’ve

generated a loyal following among

companies in all kinds of industries.

They rely on us for database

procurement and management,

digital and offset print technologies,

complete mailing and fulfillment

services, and more.

We welcome the opportunity to

be this kind of partner for you.

An all-star partner, at your service.

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One Source Solutions

one source solutions40 Commerce StreetNewark, NJ 07102

Phone: 973.242.4040Fax: 973.242.8344Toll Free: 888.50.COLOR (888.502.6567)

www.onesourcenj.com

Sherri Winters, developer of the

program Hugging Your Customer,

is an expert in ensuring excellent

customer relationships. She has earned

a bachelor’s degree in psychology

from Hunter College, a master’s in

education from Kutztown University,

and the respect and appreciation of

every One Source Solutions client.

Roy Winters brings you the business

acumen developed over many years

in Fortune 500 companies – as a

chemical engineer, marketing

executive and acquisitions manager.

With an MBA in marketing from Lehigh

University, Roy blends sharp strategic

thinking with technical expertise and

invaluable practical experience.

Your sidekicks are waiting.

Give us the signal. We’re ready to assist.

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Multi-Channel Marketing

www.onesourcenj.com

973.242.4040