1 source: ecrm ad comparisons 52-weeks ending 4/23/2011 u.s. & canadian retailers ad support...

1

Blood Glucose Mon-itors/Test Strips;

46.4%

Blood Pressure Mon-itors; 20.6%

Pregnancy Tests; 15.4%

Thermometers; 7.3%

Blood Glucose Lancets; 5.1%

Blood Glucose Tablets/Sprays/Gels;

2.2%Fertility Tests; 1.7%

Home Health/Disease Test; 1.0%

Insulin, Syringes & Supplies; 0.4%

Source: ECRM Ad Comparisons52-Weeks Ending 4/23/2011U.S. & Canadian RetailersAd Support Weighted By Retailer Size

More on Ad Comparisons:www.adcompare.marketgate.comSarah Roda, 440-498-0500 [email protected] Tom Pirovano, [email protected]

Retail Ad Support AcrossDiagnostic/Diabetes Categories

http://www.adcompare.marketgate.com/

mailto:[email protected]


2

Top Retailers Promoting Diagnostic/Diabetes Categories

Walgreens

Rite Aid

Shoppers Drug Mart

Jewel-OSCO

CVS

Duane Reade

Baker's Supermarkets

Gerbes

Dillons

Owen's Market

Scott's Food & Pharmacy

Hilander

H.E.B.

Fry's Food & Drug Stores

194

120

104

87

66

56

41

41

40

34

34

33

33

31

# of Diagnostics/Diabetes Ad Blocks Over 12 Months






3

Top Promoted Diagnostic/Diabetes Companies

Private Brand Manufacturer

Bayer Diabetes Care Division

Roche Diagnostics

LifeScan

Omron Healthcare Inc.

Procter & Gamble Company

Church & Dwight Co., Inc.

Abbott LaboratoriesInsight Pharmaceuticals/Heritage

BrandsKinetik Medical Devices Ltd.

Invacare Corporation

Exergen Corporation

33.0%

13.3%

9.5%

9.3%

9.2%

6.4%

5.0%

4.4%

2.0%

1.3%

1.2%

1.2%

Share of Diagnostics/Diabetes Ad Blocks






4

Top Promoted Diabetes Care Brands

Private Label

Accu-Chek

One Touch

Ascensia

Bayer

Freestyle

TrueTest

True2Go

Nova Max

Remaining Brands

26.7%

17.5%

17.2%

14.6%

9.9%

8.1%

2.3%

1.4%

0.7%

1.5%

Share of Diabetes Care Ad Blocks






5

Recent Retailer Ads for Blood Glucose Monitors

• Walgreen Company - Chicago, IL -

04/03/2011 - pg 15

• Fred Meyer Stores - Seattle, WA -

04/03/2011 - pg 3

• Rite Aid - Philadelphia, PA - 04/17/2011 - pg 4

• Price Chopper (Golub) - Hartford, CT -

04/03/2011 - pg 10

• Kroger Stores - Atlanta, GA -

04/10/2011 - pg 3

• Kinney Drugs - Syracuse, NY -

04/10/2011 - pg 13

• Fry's Food & Drug Stores - Phoenix, AZ -

04/06/2011 - pg 3

• Shoppers Drug Mart Limited - Mississauga, ON - 04/17/2011 - pg

8

• Thrifty White Drug Stores - Minneapolis, MN - 04/17/2011 - pg

10

• Jewel-OSCO - Chicago, IL -

04/20/2011 - pg 19

6

Top Promoted Blood Pressure Monitor Brands

Private Label

Omron

Kinetik

Remaining Brands

47.9%

44.6%

6.3%

1.1%

Share of Blood Pressure Monitor Ad Blocks






7

Recent Retailer Ads for Blood Pressure Monitors


• Kroger Stores - Atlanta, GA -

04/03/2011 - pg 3

• Lewis Drug - Sioux Falls, SD - 04/03/2011

- pg 9

• Thrifty White Drug Stores - Minneapolis, MN - 04/17/2011 - pg

10

• Walgreen Company - Chicago, IL -

04/24/2011 - pg 11

• Bartell Drug Company - Seattle, WA -

04/10/2011 - pg 14

• Zellers - Mississauga, ON - 04/03/2011 - pg

15

• Shopko Stores - Madison, WI -

04/03/2011 - pg 19

• Kerr Drug - Raleigh, NC - 04/03/2011 - pg 6

• Navarro Discount Pharmacies - Miami, FL - 04/06/2011 - pg

11

8

Top Promoted Pregnancy Test Kit Brands

Private Label

First Response

ClearBlue

e.p.t.

Remaining Brands

31.8%

27.4%

26.4%

12.8%

1.5%

Share of Pregnancy Test Ad Blocks






9

Recent Retailer Ads for Pregnancy Test Kits


04/17/2011 - pg 17



• Pharma Plus Drugmarts Ltd. -

Mississauga, ON - 04/03/2011 - pg 3

• Lewis Drug - Sioux Falls, SD - 04/03/2011

- pg 9


• Zellers - Mississauga, ON - 04/10/2011 - pg

25

• CVS - Boston, MA - 04/03/2011 - pg 10

• Jewel-OSCO - Chicago, IL -

04/20/2011 - pg 18


04/24/2011 - pg 5

10

Top Promoted Thermometer Brands

Private Label

Braun

ComfortScanner

Vicks

Remaining Brands

49.6%

18.9%

16.5%

13.7%

1.2%

Share of Thermometer Ad Blocks






1 source: ecrm ad comparisons 52-weeks ending 4/23/2011 u.s. & canadian retailers ad support...

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