1 retailer ad support for vitamin & nutritional supplements a review of circular print ads june,...

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Retailer Ad Support forVitamin & Nutritional Supplements

A Review of Circular Print Ads

June, 2011

Source: ECRM’s MarketGate Ad ComparisonsU.S. & Canadian Retailers, 52 Weeks Ending 6/11/2011

www.AdCompare.MarketGate.com

http://www.adcompare.marketgate.com/

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Vitamins; 53.7%

Non-Herbal Supplements; 25.5%

Minerals; 12.4%

Herbals; 8.4%

Retail Ad Support AcrossVitamin Segments

Source: MarketGate Ad Comparisons52-Weeks Ending 6/11/2011www.AdCompare.marketgate.com

Share of Total Vitamin Ads


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Retailers Promoting Vitamins

Shoppers Drug Mart

Rite Aid

Kinney Drugs

Walgreens

Jewel-Osco

CVS

ShopRite

Bartell Drug

Duane Reade

Loblaws

Meijer

Zellers

1,031

421

407

383

309

294

236

164

149

114

114

113

Vitamin Ad Blocks Per Year



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Top Promoted Vitamin Manufacturers

Private Brand Manufacturer

US Nutrition Inc.

Pfizer Consumer Healthcare

Pharmavite LLC.

Bayer Corporation

Schiff

Bausch & Lomb

Jamieson Laboratories

Alcon Laboratories Inc.

Spring Valley Natural Foods

Glaxo Smithkline

29.8%

13.4%

8.7%

8.5%

7.6%

3.7%

2.7%

2.6%

2.5%

2.4%

2.0%

Weighted Share of Vitamin Ad Blocks



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Top Promoted Vitamin Brands

Private Brand

Nature Made

Centrum

Nature's Bounty

One A Day Vitamins

Osteo Bi-Flex

Schiff

Jamieson

ICaps

Spring Valley

Caltrate

Flex-A-Min

Oscal

29.8%

8.5%

6.6%

6.2%

4.5%

3.1%

2.7%

2.6%

2.5%

2.4%

2.1%

1.9%

1.8%

Weighted Share of Vitamin Ad Blocks



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Adult Nutrition; 51.4%

Nutrition Bars; 33.1%

Sports Nutrition; 15.6%

Retail Ad Support AcrossNutrition Supplement Segments


Share of Total Nutrition Ads


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Retailers Promoting Nutritional Supplements

Jewel-Osco

Shoppers Drug Mart

Rite Aid

Copps

Kinney Drugs

Giant Food Landover

Stop & Shop

ShopRite

City Market

King Soopers

Giant Eagle

Farm Fresh

Acme Markets

360

144

128

124

115

90

88

85

76

76

76

75

72

Nutrition Ad Blocks Per Year



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Top Promoted Nutrition Manufacturers

Abbott Laboratories

Private Brand Manufacturer

Nestle HealthCare Nutrition

US Nutrition Inc.

Nestle S.A.

Clif Bar Inc.

Unilever

Kellogg NA Co.

Worldwide Sport Nutrition

Atkins Nutritionals

Fullbar, LLC

Iovate Health Sciences, Inc.

20.9%

17.0%

13.1%

7.4%

5.4%

4.3%

4.1%

3.0%

2.8%

2.5%

2.1%

1.9%

Weighted Share of Nutrition Ad Blocks



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Top Promoted Nutrition Brands

Private Brand

Ensure

Boost

PowerBar

Slim Fast

Osteo Bi-Flex

Special K

Pure Protein

Body Fortress

EAS

ZonePerfect

Clif

17.0%

14.7%

13.1%

5.2%

4.1%

3.4%

2.9%

2.8%

2.6%

2.5%

2.4%

2.4%

Weighted Share of Nutrition Ad Blocks



1 retailer ad support for vitamin & nutritional supplements a review of circular print ads june,...

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